August 31, 2009 | MSLK

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Velo Classic Tours: Brand Identity

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Stay up to date with expert information on the ever-evolving beauty industry. We share the best practices brands are using to connect with consumers in new and meaningful ways.

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GCI Article: The Strength of Brand Architecture

A clear understanding of how each of your products relate to each other, helps customers navigate your product line to…

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Final Verdict: New Tropicana Branding is a Lemon

Final Verdict: New Tropicana Branding is a Lemon

I realize that picking on Tropicana’s ill-fated new branding has become as common as picking on AIG’s improperly compensated managers.…

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