PR isn’t about relationships anymore.
The rise of the e-commerce editor, journalists tasked with filling product roundups, gift guides, and SEO-driven content calendars, has changed the game.
Editors need pitches that are ready to go, linkable, and commerce-enabled. They don’t have time for long lunches or for vague brand stories. They need content that converts.
That shift has turned PR into a performance channel, one that drives revenue, not just awareness.
Most traditional PR firms haven’t caught up. They still focus on legacy relationships, abstract brand equity, and static press kits. We don’t. We treat PR like a sales funnel: research, pitch, follow-up, convert, measure.
Key Benefits:
Consumers don’t “become aware” of brands anymore — they discover them.
They ask Google, follow TikTok curators, read affiliate-linked gift guides, scroll Reddit threads, and trust what shows up in newsletters, roundups, and top 10 lists. In that world, PR isn’t a megaphone, it’s infrastructure.
That’s why we build PR to align with:
MSLK
MSLK
Every campaign we run is trackable. We report not just on impressions, but on:
Your story, built strategically and informed by SEO insights.
We craft the messaging, angles, and narratives that power every PR opportunity: from press releases to editor pitches. Each narrative is tied to what beauty customers search for, ensuring relevance and long-term discoverability.
Key Benefits:
Targeted editorial outreach to bloggers, digital outlets, and traditional media supported by personalized pitching and a strategic follow-up cadence.
Unlike traditional PR, we focus on outlets that:
Because in beauty, visibility alone isn’t enough.
The right press placement should drive measurable traffic, conversion potential, and long-term revenue, not just awareness.
Our SEO-informed approach ensures every editorial opportunity is aligned with how customers search, evaluate, and ultimately buy. By prioritizing outlets that shape purchase behavior and deliver trackable results, we turn earned media into a profitable growth engine.
Key Benefits:
Strategic seeding to creators, editors, bloggers, and producers who generate meaningful, measurable results.
We prioritize voices whose content influences search behavior, drives traffic, and reinforces your brand authority.
Key Benefits:
Most beauty brands have the same experience: they pay influencers thousands for a single post — and get zero sales.
We take a different approach.
Creators are a measurable performance channel, not a one-off awareness tactic. We partner with creators whose content shapes what audiences search, trust, and buy— driving qualified traffic, conversion potential, and long-term brand credibility.
Instead of quick hits, we build and nurture ongoing relationships with creators who deliver. As they grow, your brand grows with them, resulting in content that compounds in value over time.
Key Benefits:
Editors and creators are overwhelmed. Their inboxes are packed, and their time is limited. To break through, beauty brands need more than routine outreach. They need experiences that stand out.
MSLK balances smart automated touchpoints with intimate, high-quality press experiences. Desk sides, previews, and curated activations build trust, deepen relationships, and unlock stronger editorial opportunities.
Key Benefits:
Monthly reporting with total transparency.
We measure what most PR agencies cannot: traffic, referral pathways, conversions, search lift, engagement and most importantly, actual revenue generated from PR efforts. Every placement is tracked through UTM performance, allowing you to see exactly how PR contributes to growth and ROI.
Key Benefits:
Competitor + Brand Audits
Consumer + Market Research
Brand Value Proposition
Brand Architecture
Product Segmentation
Naming
Logo
Tagline
Brand Voice
Brand Story
Structural Design
Packaging Design
Unboxing Experiences
Brand Guidelines
Production + Vendor Management
UI + UX Design
Wireframing
E-commerce Design
E-commerce Development
Amazon Storefront
Marketing Plans
Social Media Campaigns
Art Direction
Email Marketing
Influencer Promotions
Go-to-Market Strategy
Launch Campaigns
Catalogs + Brochures
Educational Video Content
Sales Representation
Beauty Leadership Backed by 25 Years of Expertise.
For over two decades, MSLK has guided beauty brands through competitive markets and evolving consumer behavior.
Our PR approach is built on that foundation—delivering visibility, authority, and measurable results.
Key Benefits:
This isn’t PR for impressions.
It’s PR for growth and performance.
More Visibility. More Credibility. More Impact.
Let’s make it happen.
