The Cute Factor

Scrap the idea of getting a celebrity to endorse your next campaign. Instead, consider puppies, kittens, baby pigs and butterflies. Oh, and throw in a few rainbows and roses for extra points. The newest trend to work it’s way up from the blogosphere is the use of cute animals to market and sell everything from lotto tickets to high end fashion. It all started with blogs like Cute Overload, which posts a daily array if images of cute animals doing cute things. It became an instant hit and was followed with more cuteness, such as the Sheba Inu 6 – a live webcam set up to follow a set of Sheba Inu puppies from birth through adoption. Cute made its way up the food chain with the new Sweet Million campaign that can be seen all over the city. Who can resist pigs in pajamas? Most recently, United Bamboo picked up on the trend, showcasing their collection in a calendar… on cats. If you’re looking for a model, we have some experience working with cute talent. Don’t let her looks fool you, though, she’s quite a diva.