Five Principles for Innovative Marketing in a Downturn
When times get tough, many businesses slash marketing budgets. In fact, a recent American Marketing Association poll revealed that 66% of their members are halting or reducing spending on key...
Beauty that Matches Your Lifestyle at the NYIGF
Voluspa While at the New York International Gift Fair last week, I couldn't help but notice how fabulously packaged the personal care and aroma-based products were. It seemed that almost...
Fabulous Reusable Shopping Bag Discovered at the New York International Gift Fair
Certainly there were tons of green and eco-friendly items at the 2009 NYIGF, but one project stands apart as perfect blend of necessity, innovation, sustainability, and simplicity. The stretch bag...
How to Use Twitter for Your Business
I've been fascinated by Twitter recently. As a Blogger, avid Facebook user and moderate Linked In follower, until recently, I hadn't been able to figure out where Twitter fell...
It’s Tru, A Fantasy Brand Comes to Life
On July 25th the Tru Beverage Company announced that they will be bringing the fictitious beverage Tru Blood to a store near you. The beverage has been made popular by...
Crowd Sourcing Brings Fans, and the World, Together
The video "Hibi no neiro" for the band Sour has been in our inspiration files for a few weeks now and I keep coming back to it as such an...
Join MSLK at New York’s Premier Fashion Trend Show
“Innovative Ideas for Marketing in a Downturn” Presentation by Sheri L Koetting, MSLK DIRECTION by Indigo Exhibition August 5 at 2pm and August 6 at 11am Penn Plaza Pavilion, 401...
Great Customizable Gift Cards
Yesterday, Charles and Marie's Soupe du Jour, 24 hr. product offering was a note card that looked all too familiar. An embossed, heavyweight card stock, the card is imprinted with...