Best Practices for Online Marketing
Reaching people through online, e-commerce and social media has become an unquestionable requirement of doing business; particularly for smaller brands without the resources to do other types of advertising and...
Marketing and Design form a Strategic Partnership
In today's faced paced environment brands want their creative turned around quickly. However, they also want it done effectively. Enter the role of marketing and brand strategy seamlessly changing hands...
Cause Marketing Garners Prime Real Estate at Retail
Recently MSLK was asked to do some retail analysis for an apparel brand looking to grow their business. The assignment, create a line extension for the brand that would capture...
Retailers Can and Should Leverage Mobile Apps
Can retailers generate more sales by utilizing mobile devices and social media? In a recent interview with Footwear Insight I was asked my opinion of how footwear retailers can and...
Customer-Centric Social Media for Fashion + Beauty
Every fashion and beauty business is keenly interested in expanding their marketing into social media platforms. The natural inclination as a marketer is to approach these platforms as yet another...
What to Look for When Hiring a Designer
Hiring a graphic designer to create something isn't an easy task. The best design is a custom-tailored solution that could only work for that specific brand. Therefore you can't expect...
Facebook’s New Status Update Policy
Have you noticed that you are only seeing updates in your newsfeed from the same people lately? I have been and it's driving me nuts! I keep missing things I...
Blog and Social Media Integration
Social media platforms and a company blog are a symbiotic relationship. You could have the best blog in the world, but if you don't have a large amount of traffic...