MSLK Turns 14!
This month marks the beginning of MSLK's 14th year of doing business. When I think about all the things that have happened during that time, I'm astounded. We've watched the...
The Beauty of Strategy – A 360° Look at Building a Viable Brand
Statistically, 80 percent of start-up beauty brands do not survive their first two years of business.* There are many factors contributing to this failure rate. One of them is certainly...
Benefits of Blogging in Addition to Emailers
"Is having a blog and an email newsletter redundant?" a colleague recently asked. MSLK believes absolutely not. If utilized correctly both will draw from the same content plan, but your...
MSLK: Great Creative That Doesn’t Skip a Beat
http://vimeo.com/36414185 In today's crowded marketplace, consumers and retailers don't necessarily need another product in their lives. However humans are natural storytellers. We will always have room in our...
A New Installation of Watershed, Created by School Children
Earth conscientious students at Smithton Middle School in Columbia, Missouri have recreated MSLK's eco-art installation, Watershed. The installation was created by the Eco-Art Club and 6th grade Art Study Hall...
Should Individuals with a Brand Maintain a Company Facebook Page?
Individuals with namesake brands often ask me if they should maintain a personal profile or a company page on Facebook. These individuals are often designers, authors, consultants, photographers and other...
How Pinterest Can Help Image Driven Brands
Image-based brands such as fashion, beauty, photographers, and artists will love Pinterest, a new social sharing platform dedicated to "connecting everyone in the world through shared tastes and the 'things'...
Using Social Media to Enhance Events
MSLK believes transferring relationships fostered on social media to in-person encounters is a recipe for success. Companies are able to reach a wider audience through all of today's online channels...