Archive
Envirowise Guide to Eco-Design

Envirowise Guide to Eco-Design

In a previous post I mentioned a great lecture I went to at the HBA on sustainable package design. The speaker, Jane Bickerstaffe, the director of INCPEN, directed me to...
Five Tips to Improve Your Marketing

Five Tips to Improve Your Marketing

Businesses cannot afford to simply wait for the economic picture to improve in order to increase their bottom line. It is important to be proactive in developing ways to increase...
Retail Windows Draw Holiday Shoppers

Retail Windows Draw Holiday Shoppers

Tis' the season once again, 5th Avenue's holiday windows are up and beckoning you to come inside. Drawing upon their summer windows, an evolution of Gap's 2007 holiday windows, Louis...
Clarifying Copyrights

Clarifying Copyrights

As I stated in a my previous post, MSLK has been working with the law firm of Tannenbaum Helpern Syracuse & Hirschtritt LLP to learn more about how copyright and...
Giving Thanks for Pigeons

Giving Thanks for Pigeons

As the end of our season and that time of the year draws near, I just wanted to say thanks to all of my fellow Pigeon softball players for helping...
NYC Soon to Pay for Plastic Bags?

NYC Soon to Pay for Plastic Bags?

It seems that MSLK's awareness campaign to reduce plastic bag consumption is working...okay maybe we had nothing to with it, but Mayor Bloomberg recently announced a plan to charge NYC...
Clarifying Trademarks

Clarifying Trademarks

As designers we should to be aware of trademarks and the rules to follow surrounding them. However, I bet if you asked 100 designers what they knew about trademarks and...
Japanese Design = Happy Customers

Japanese Design = Happy Customers

I have a love of Japanese candy, stationery, office products, house hold items, baubles, etc. Why -- because they make me happy. Of course this is already a heavily discussed...
Smart Promotion

Smart Promotion

Trade show promotions are a dime a dozen but how many of them remain in your bag after you leave the conference room? I think the best promotions are a...
Chasing Rainbows

Chasing Rainbows

Last week we attended the Cooper Hewitt National Design Awards. While all the attention was justifiably on the recipients, (my former boss, Michael Bierut of Pentagram received the Design Mind award and our friend,...