Calling All Creatives: The “Out to Lunch” Napkin Sketch Sweepstakes
Established artist agency Friend + Johnson is currently running an exciting MSLK designed campaign—the "Out to Lunch" Napkin Sketch Sweepstakes. What do you doodle when you daydream? Take one or...
Friend and Johnson: Blog
Challenges Established artist representative agency, Friend and Johnson, was looking for ways to connect with a new generation of younger art directors while also being found more easily by search...
New Webinar: Customer-Centric Social Media for Fashion + Beauty
Yesterday afternoon, MSLK broadcasted our third webinar for marketing professionals, Customer-Centric Social Media for Fashion + Beauty. If you're struggling to create relevant content for social media platforms and...
5 Tips for Creating a Social Media Content Calendar
You might have a company Facebook page, Twitter profile, Linked-in profile, YouTube channel, and/or Flickr page with a fairly decent following. Or you might just be getting started. Whatever the...
Use the 20-10-5-1 Analysis to Evaluate Your Packaging
Most packaging projects pose the same marketing and design challenge: How do you present a large amount of information within a small area, while simultaneously conveying your brand's voice? We...
MSLK Creates Blog for Artist’s Rep, Friend and Johnson
MSLK has recently had the opportunity to work on a number of projects that have involved content strategy for social media. This was the primary challenge for established artist representative...
Lampe Berger: Communications Plan
Challenges Since 1898, Paris-based Lampe Berger have been innovators in the home fragrance industry using chemistry, technology, and design. While well-known in Europe, their US introduction in the 1990s was...
Balancing Search Engine Optimization and Blog Content
With the opportunity for frequently updatable content, blogs have become powerful tools for search engine optimization, enabling businesses to get found for the right reasons. If your website is the...