Packaging for Digital Media
Cosmoprof North America 2017 asked MSLK to share our perspective on the importance of packaging in online shopping. We’ve discovered that brands must consider the digital lens through which consumers...
GCI Article: Target Practice
For their summer consumer-focused issue, GCI magazine invited MSLK's chief strategist, Sheri L Koetting, to write about how the consumer influences our brand-building process. For us, everything comes back to...
Sparkle Collagen 360° Branding Case Study
http://vimeo.com/143639410 MSLK just launched our newest case study video for Sparkle Collagen, an ingestible beauty brand. Sparkle is consumed as a beverage and contains a collagen peptide supplement that reduces fine lines and...
Rethinking Responsive Web Design
Responsive web design has become one of the most ubiquitous buzz phrases in the web world for the past three years or so. In case you aren't familiar, the phrase...
Four Content Strategies for Your Website
As your number one marketing tool, it is imperative that your website speak effectively to your target consumer. Design and technology will fall flat if the words on the page...
Jumpstart Your Fan-Base with Disruptive Marketing
Looking to launch a product or service into the market? Searching for a way to get exposed or ignite a conversation? Disruptive marketing is a great way to turn strangersinto...
Figment 360° Branding Video
http://vimeo.com/68638974 MSLK just launched our newest 360° branding case study video that shows how we rebranded Figment, an international participatory arts festival. Discover how we unified a 15-person...
Visual Brand Audits Help Organizations Gain Perspective
A brand audit is a 10,000 foot view of all that an organization does within the context of the competitive landscape and consumer perceptions. If you are looking to revitalize...