Anne Edgar: Website
Challenges After working with MSLK to develop a brand identity, media relations firm Anne Edgar Associates, needed establish a web presence that would stand out to their niche audience of...
Maly’s: Brand Identity
Challenges At its core, Maly's was a company with a disadvantage. Their tagline "Dedicated to the Salon Professional" conveyed the image of a subservient company, a mere middleman in the...
Maybelline: Flipbook
Challenges Maybelline New York, the number one global cosmetic brand, struggled with consumer perception that their products did not perform as well as higher-priced brands. However, market research revealed that...
The General Store: Brand Identity
Challenges he Berkshire Corporation, an essential apparel outfitter, wanted to make a splash on the scene with their boutique store location in Nyack, NY. A fresh, new brand identity would...
LMCCE
Challenges Larchmont Mamaroneck Center for Continuing Education had been distributing the same course catalog with a giant circle on the cover for the past ten years. Worse yet, the catalog...Robert Tardio: Website
Challenges Fashion and beauty photographer Robert Tardio was looking to create a new website. The site would focus on his work and needed each image to be as large as...
The General Store: Posters
Challenges The General Store in Nyack, a retail clothing store in upstate New York, needed to stand out from the crowd and promote their product offerings of staple apparels such...
Kristine Foley: Direct Mail
Challenges Kristine Foley, an emerging garden and landscape photographer, was looking for a direct mail campaign that would connect her with art buyers at Martha Stewart Living, Real Simple, and...