Archive
Gracious Home: Brand Identity

Gracious Home: Brand Identity

Challenges Gracious Home, a well-known upscale houseware and hardware store located in Manhattan, had difficulty maintaining their brand identity due to inconsistent variations of their logo. As the company explored...
Watershed: Eco Installation

Watershed: Eco Installation

Challenges As designers, we feel compelled to challenge ourselves to raise awareness on the environmental issues facing society. Not only does it put our talents to good use, but it...
The Beer Necessities: Go Plates

The Beer Necessities: Go Plates

These days, it seems people have gotten really creative with their beer drinking. The Go Plate, much like The Ashhole, (which MSLK designed the packaging for) can transform your empty...
James Porto: Direct Mail

James Porto: Direct Mail

Challenges With a new brand identity created by MSLK, photographer James Porto needed to create a unique and attention-getting promotion that would showcase his ability to capture larger than life...
Master of Linen: Trade Booth

Master of Linen: Trade Booth

Challenges Masters of Linen, a French organization dedicated to educating designers on the possibilities of sustainable linens, was looking to create a trade show booth for the Premier Vision fabric...
Beauty IOD: Report

Beauty IOD: Report

Challenges Beauty IOD Report, a research report focusing on emerging retail venues and strategies relevant to the beauty industry, needed an effective design solution. The challenge was to clearly communicate...
James Porto: Brand Identity

James Porto: Brand Identity

Challenges Once considered a progressive digital photographer specializing in surrealistic photo illustrations, James Porto, needed to reconnect with the new generation of art directors who were jaded by the abundance...
Fashion News Workshop: Brand Identity

Fashion News Workshop: Brand Identity

Challenges Fashion News Workshop, the second largest fashion organization in NYC, was looking to brand itself and expand across the creative community. (more…)
Berkshire Hosiery: Marble Packaging

Berkshire Hosiery: Marble Packaging

Challenges The family-owned Mayer Berkshire Corporation had been selling their hosiery in the same marble-themed packaging for 25 years. Over time, the varied typography created an inconsistent brand identity and...
Fashion News Workshop: Website

Fashion News Workshop: Website

Challenges Fashion News Workshop, the second largest fashion organization in NYC, needed a web presence that reflected the organization's quality and sophistication. Furthermore, it was important to create a website...