Behind the Scenes: Designing the MSLK Holiday Card
Like many companies, our holiday card is our number one opportunity to connect with our busy clients on a more personal and emotional level. Traditionally, we like to create a...
It’s Beginning to Taste a Lot Like Christmas
It may be 85 degrees outside, but as designers know, August is prime time to get into the holiday spirit. Since designers have to plan and produce holiday promotions long...
Figment: Promotional Materials
Challenges Figment, an annual art and culture festival in New York City, needed promotional materials to match their new brand identity created by MSLK. With a minimum budget, the collateral...
Wigwam: Sock Packaging
Challenges Performance sock manufacturer, Wigwam Mills, was looking to secure its footing as an industry leader of socks constructed with advanced fibers. However, the company struggled with a weak...
Bronx Zoo – Wild Animals Meet Wild City
This poster series for the Bronx Zoo seems like a case of a great concept that probably never saw the light of day. The concept is so simple, yet captures...
MSLK’s Sheri On Why Designers Feel Compelled To Raise Environmental Awareness
Sheri, Co-Founder of MSLK, writes about why, as designers, we feel compelled to raise awareness on environmental issues. “MSLK’s Watershed Project Installed on Governors Island” Notes on Design, online magazine...
Prius Harmony: Man, Nature, Machine
Every time I see the new Prius commerical, it make me instantly happy. It's a far cry from the generic, sleek, celebrity-voiced-over car commercial. Instead of shooting the car in...
Trend Spotting Websites Pick Up on “Watershed” Installation
MSLK’s effort to raise environmental awareness through Watershed, an art installation, is highlighted by trend-spotting websites. “Watershed: The Burdens of Our Consumption of Bottled Water” PSFK, blog June 17, 2009...