Wigwam: Casual Packaging
Challenges With over 300 styles for all occasions, performance sock manufacturer Wigwam Mills has the most extensive product line of any sock company. As part of our 2012 packaging redesign,...
Aiga: Justified Identity
Challenges After MSLK won two "Making the Case" Awards in 2011, AIGA, the Professional Association for Design, felt we were uniquely qualified to create a new identity for this year's...
The Anatomy of a Brand Audit
For many, the word audit isn't connected to creativity or much less something that can be good for business or actually fun. However, a brand audit is a great way...
MSLK’s Most Creative Collaboration To Date…
By popular request from clients, colleagues and friends... On December 10, 2010, MSLK Principals and Co-Founders Marc S Levitt & Sheri L Koetting welcomed Maxwell Grey Levitt ("Grey" as he...
Things to Love 2011 Summer Edition
NYC is thriving despite this crazy heat. MSLK has rounded up another fab list of things to do this summer. (more…)
Our Social Media Strategies are MSLK-Tested, Client-Approved
At MSLK, we’re constantly working to improve our own social media presence while helping you improve yours. We’re big fans of practicing what we preach, and social media is no...
Einstein College of Medicine: Class Reunion Promotions
Challenges Every year, the Albert Einstein College of Medicine invites alumni to celebrate their reunion and reengage with the campus community. Einstein's Alumni Relations directors came to MSLK looking to...
How Fan Gates can Help Build your Facebook Fanbase
The "like" button is everywhere these days, but you'd be surprised how difficult it is to entice people to like your Facebook page. A Facebook fan gate is one very...