James Porto: A Brand Makeover
The quickest way to change the public perception of your brand is to give it a facelift. MSLK was recently presented with the challenge of re-inventing the image of a...
Urban Tumbleweeds at Burning Man 2008
The debut of Urban Tumbleweeds, MSLK’s eco-art installation, at Burning Man 2008 catches the attention of the creative community. “Creative Recycling” Step Inside Design, magazine November/December 2008
Online Shopping Cheer
As practically everyone is predicting, this holiday season is shaping up to be a doozie for retailers. Now more then ever, companies need to set themselves apart from the competition....
Chanel in Central Park
Marc, Sheri and I all attended the Chanel Mobile Art exhibit in Central Park this past weekend. To be honest, I didn't quite know what to expect. I had heard...
WasMu
I'm not sure whether this adaptation of a Washington Mutual sign was intentional or serendipitous. Either way, I think it's a perfect "transitional logo" for the company.
An American-Italian Wedding
Two of my very good friends got married a couple weeks ago in Italy. When they asked me to design the invitations, I knew it had to be something unique....
A Better Reusable Bag
Last week I was in Italy for a wedding, and I noticed this reusable grocery bag in a supermarket. (They've imposed a 3 cent tax on all plastic bags, so...
MSLK’s Wigwam Mils Rebranding is Recognized by EON, Reuters, Forbes and WSJ
MSLK’s rebranding of the sock company Wigwam Mills is recognized by media agencies. “Strategic Name Development Assists Wigwam Mills with New Brand Architecture and Product Naming” EON, press release October...