Can retailers generate more sales by utilizing mobile devices and social media? In a recent interview with Footwear Insight I was asked my opinion of how footwear retailers can and...
Customer-Centric Social Media for Fashion + Beauty
Every fashion and beauty business is keenly interested in expanding their marketing into social media platforms. The natural inclination as a marketer is to approach these platforms as yet another...
MSLK Creates Blog for Artist’s Rep, Friend and Johnson
MSLK has recently had the opportunity to work on a number of projects that have involved content strategy for social media. This was the primary challenge for established artist representative...
A few years back we worked with high-profile photo illustrator, James Porto to revamp his brand identity. Since then, we've been working with him on occasional touch-ups to his marketing...
Have you noticed that you are only seeing updates in your newsfeed from the same people lately? I have been and it's driving me nuts! I keep missing things I...
Social media platforms and a company blog are a symbiotic relationship. You could have the best blog in the world, but if you don't have a large amount of traffic...
How important is choosing a blogging platform to the success of your blog? Well, think of a blogging platform as you would think of a bank. Then you can think...
Balancing Search Engine Optimization and Blog Content
With the opportunity for frequently updatable content, blogs have become powerful tools for search engine optimization, enabling businesses to get found for the right reasons. If your website is the...
If your business is considering blogging as part of your marketing outreach, one of your first questions is probably, what will we write about? Your second question is, how will...
Challenges Following a recent change in ownership, the company, Mrs. Erbs was in need of a comprehensive brand identity. Varying logos had been used across multiple branding elements, each failing...