Archive
Retailers Can and Should Leverage Mobile Apps

Retailers Can and Should Leverage Mobile Apps

Can retailers generate more sales by utilizing mobile devices and social media? In a recent interview with Footwear Insight I was asked my opinion of how footwear retailers can and...
Customer-Centric Social Media for Fashion + Beauty

Customer-Centric Social Media for Fashion + Beauty

Every fashion and beauty business is keenly interested in expanding their marketing into social media platforms. The natural inclination as a marketer is to approach these platforms as yet another...
MSLK Creates Blog for Artist’s Rep, Friend and Johnson

MSLK Creates Blog for Artist’s Rep, Friend and Johnson

MSLK has recently had the opportunity to work on a number of projects that have involved content strategy for social media. This was the primary challenge for established artist representative...
MSLK Launches Blog for Photographer, James Porto

MSLK Launches Blog for Photographer, James Porto

A few years back we worked with high-profile photo illustrator, James Porto to revamp his brand identity. Since then, we've been working with him on occasional touch-ups to his marketing...
Facebook’s New Status Update Policy

Facebook’s New Status Update Policy

Have you noticed that you are only seeing updates in your newsfeed from the same people lately? I have been and it's driving me nuts! I keep missing things I...
Blog and Social Media Integration

Blog and Social Media Integration

Social media platforms and a company blog are a symbiotic relationship. You could have the best blog in the world, but if you don't have a large amount of traffic...
Choosing a Blogging Platform For Effective Blogs

Choosing a Blogging Platform For Effective Blogs

How important is choosing a blogging platform to the success of your blog? Well, think of a blogging platform as you would think of a bank. Then you can think...
Balancing Search Engine Optimization and Blog Content

Balancing Search Engine Optimization and Blog Content

With the opportunity for frequently updatable content, blogs have become powerful tools for search engine optimization, enabling businesses to get found for the right reasons. If your website is the...
Tips for Creating a Blog Content Strategy

Tips for Creating a Blog Content Strategy

If your business is considering blogging as part of your marketing outreach, one of your first questions is probably, what will we write about? Your second question is, how will...
M. Erbs: Identity

M. Erbs: Identity

Challenges Following a recent change in ownership, the company, Mrs. Erbs was in need of a comprehensive brand identity. Varying logos had been used across multiple branding elements, each failing...