Final Verdict: New Tropicana Branding is a Lemon
I realize that picking on Tropicana's ill-fated new branding has become as common as picking on AIG's improperly compensated managers. However, I'm choosing to lambaste Tropicana here not because of...
Overthinking It: When Design Misses the Mark
A few weeks ago, Tropicana announced that they are pulling their controversial new packaging that hit the stores earlier this year. When we first saw the redesign, we had the...
Genius Concepts Found in Japan
Let's be honest, the Japanese are geniuses with wacky innovations. I would be remiss if I didn't share any of the crazy innovations Marc and I saw on our recent...
Japan: The Graphics That Made It Worth the Trip
There's probably a very good reason why the Japanese are light-years ahead of the rest of us when it comes to cutting-edge graphics, although it's not my job to speculate....
Japanese Typos, Curiosities, and Other Oddities
It is with a tremendous amount of love that I write this post, having just returned from one of the most eye-opening (if not wallet-opening) trips in my life: a...
2009 Design Prediction: Generic-Modern
I know, I know... the only thing designers complain about more than corporate branding is corporate branding redesign. Both Pepsi and Tropicana unveiled new brand designs in the past few...
Mum’s the Word When it Comes to Biodegradable
On a recent trip to Whole Foods, something caught our eye that was so incredibly simple, so obvious, that it made us wonder why it hasn't always been this way:...
Don’t Blame the Package Designer Just Yet
Recently at the HBA Expo, I attended a lecture by Jane Bickerstaffe, the director of INCPEN, the Industry Council for Packaging & the Environment. When discussing innovation in sustainable packaging,...