Anthropologie Windows Combine: Recycled Plastic, Social Media, and Customers
Despite the frigid cold after a giant snowstorm, a glimpse of spring was in the air today as I walked by the Anthropologie flagship in Rockefeller Center. Their store window...
The Cute Factor
Scrap the idea of getting a celebrity to endorse your next campaign. Instead, consider puppies, kittens, baby pigs and butterflies. Oh, and throw in a few rainbows and roses for...
Affordable Luxuries in the News Again
In case you missed the HBA Beauty Conference last month, Affordable Luxuries, are clearly the buzz word of the season and if you follow MSLK, you heard it here first!...
Gracious Home: Brand Identity
Challenges Gracious Home, a well-known upscale houseware and hardware store located in Manhattan, had difficulty maintaining their brand identity due to inconsistent variations of their logo. As the company explored...
Affordable Luxury in the News
Everywhere we turn we've been hearing and seeing the topic of "Affordable Luxuries" in the news. Most recently it's the cover theme on this month's Bazaar, summing up their cover...
What’s Your Affordable Luxury?
Affordable Luxury Webinar 5/6/09 from MSLK on Vimeo. Thank you to everyone who joined us today for our first webinar on "Positioning Your Brand as an Affordable Luxury" . I...
Free Webinar: Positioning Your Brand as an Affordable Luxury
This coming Wednesday I'll be presenting an online webinar with our colleague and research expert, Roben Allong of RealityCheck, on "Positioning Your Brand as an Affordable Luxury." This is the...
Master of Linen: Trade Booth
Challenges Masters of Linen, a French organization dedicated to educating designers on the possibilities of sustainable linens, was looking to create a trade show booth for the Premier Vision fabric...