January 5, 2016
Posted By: Marc

We’re looking forward to a new year filled with fun, beauty, and creativity — one spent exploring new styles, new materials, and new forms of communication. Whatever you fancy, here’s to great things in 2016!

For more cheer, check out www.gif-giving.com for a collection of fun, animated GIFs to share on social media.

September 20, 2012
Posted By: Marc

When curly-hair experts Ouidad needed a fresh approach for a new line of signature hair treatments, MSLK was called in to create an attention-grabbing design. Exclusively sold in Sephora, our design focused on highlighting each product’s unique ingredient, pairing it with a bright color. The goal was to recast the brand in a more chic and sophisticated light, giving the line a distinct voice.

From the buzz generated on all the beauty blogs in the 1st week alone, it’s off to a great start.

 

February 1, 2012
Posted By: Marc


MSLK works with our clients to build great experiences with every touch-point of their brand, from identity design to websites, packaging, and promotions online and offline. Over the years we’ve found that the best promotions and websites are really only possible when there is a truly unique offering. The only limit is with the brands themselves. When we see a brand that has everything right, it’s exciting.

I came across such a brand during a search for eyeglasses. After numerous visits to online stores and brick & mortars, I found the whole process to be draining: too many choices, and a nagging sense that things were more expensive than they should be. Then I remembered an article I had read some time ago about a start-up making vintage-inspired frames with prescription lenses for only $95.00. I began my Google search using the keywords “New York Times vintage eye-wear website” which lead me right to the article.

Now, I’m the proud owner of a wonderful pair of stylish, vintage-inspired frames from Warby Parker. I only paid $95.00, and found the whole experience to be, well… fun, which is a far cry from my previous experiences. Here’s why:

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September 22, 2011
Posted By: Ryan


MSLK just went live with the fifth in an ongoing series of videos to showcase what we do best: create 360° branding solutions for our clients. The video showcases how we helped high-end landscaping firm M. Erbs transform their entire image to match the quality of their services. Customer insights led us to create a new name, modern graphics, and a distinctive voice, and our schematic designs brought the brand to life. If you want to learn more about our strategy and process, be sure to view the M. Erbs case study in the results section of our website.

November 23, 2010
Posted By: MSLK

MSLK’s Sheri L Koetting was mentioned in Happi‘s coverage of the HBA session, “Social Media: Marketing for the 21st Century.” The article highlights MSLKs experience in reinvigorating fashion and beauty brands and helping them embrace social media platforms.

Social Media: Marketing for the 21st Century
Happi, Magazine
2010

July 27, 2010
Posted By: Sheri

In today’s multi-media extravaganza, it’s hard to get anyone exited about one of the world’s oldest mediums, paper. However we at MSLK don’t think that paper has lost it’s place just yet, in fact, we believe that the true presence and importance of paper as a tactical impression you can touch, engage with and hold onto is even more important in this new world of virtual gratification.
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April 21, 2010
Posted By: Marc

New Rule: If you’re going to redesign your highest denomination, then hire a designer! This is an abomination which appears to have been driven by no aesthetic principles. Just a bunch of engineers who tried to cram everything into our nation’s most valued denomination.

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April 14, 2010
Posted By: MSLK

We love it when people think outside of the box, literally! The Sportlifestyle company Puma has been working together with the branding firm Fuseproject to create a whole new take on the shoebox. Their final product turned out not to be a new box at all, but a “clever little bag”. This redesign uses 65% less cardboard than a regular shoebox and the recyclable bag will replace standard retail bags. We hope that other companies get inspired by this eco-friendly attitude. Great initiative and great design, Puma!

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March 25, 2010
Posted By: MSLK

MSLK has produced some fun and informative short films showcasing our work and design process.   These were created to demonstrate to clients our 360° approach to branding. We found that video is a great way to fully explain all the details and thought that goes into each project.

Above is our video detailing our rebranding efforts for Velo Classic Tours, a luxury bicycle tour company. You can view the other 360° videos on our website, and we’ll be posting a new project to the blog each week.

Enjoy!

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March 9, 2010
Posted By: Sheri

The multidisciplinary trend spotting group, Trendincite Xchange, will be making a visit to MSLK’s studios this evening for a presentation and round table discussion on the future of social media. Trendincite Xchange is an independent group of professionals in the fashion and beauty industry who meet once a month to discuss trends they see emerging in product formulations, scents, colors, fabrics, materials, marketing, retail, and overall consumer behaviors. Participants include qualitative researchers, trend spotters, product developers, retailers, independent brands, and marketing professionals. If you’d like to join our round table group tonight, or in the future, please contact us at mslk@mslk.com.

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