May 9, 2016
Posted By: Marc

Sheri L Koetting's latest GCI Magazine Article, "When Green Isn't Enough"

MSLK Partner and Chief Strategist, Sheri L Koetting’s latest article for GCI Magazine tackles the concerns brands face when positioning themselves as “natural” or “organic.” What may have worked well only a few years ago is likely not to be a best practice in today’s highly-competitive retail environment. Sheri emphasizes that while brands may have once been able to make a name for themselves as leaders in the green beauty space, a well-defined brand story needs to tell more than how pure a brand is. Read the full article here: http://www.gcimagazine.com/marketstrends/segments/natural/Natural-Isnt-Enough-376786221-376786621.html

December 18, 2013
Posted By: Marc

mslk-Choose-Better-Products-5For anyone who has followed our eco-art installations over the years, you know that public health and environmental awareness has been a big concern for MSLK. This past summer, we created “Choose Better Projects” a project designed to raise awareness about a seemingly benign substance, triclosan, which is used in a variety of household products. Triclosan (or its chemically-similar cousin Triclocarban) is marketed as an anti-bacterial agent, and is the main active ingredient in all antibacterial soap. The effectiveness of Triclosan to actually kill harmful bacteria has been called into question. No one is sure if it’s even as effective as washing your hands with regular soap. Far worse than the possibility that this may not even perform as it was intended, very strong evidence suggests that it can cause direct harm to humans, and indirect harm to the environment.

This week the FDA announced that it is proposing a new rule to force manufacturers to prove that their products are safe as well as effective. This is a huge step that we fully applaud! The risks far outweigh to benefits to ignore a healthy debate. For more information, you can read here:

NY Times

NBC News

CNN

November 9, 2010
Posted By: Marc

There’s a chill in the air, and chestnuts about to be roasted. That means it’s the perfect time to start thinking about gifts for the holidays. MSLK now has a wide range of giftable items for sale on the online shop at Felt & Wire.

10 items are currently featured: limited edition posters, letterpressed cards, die-cut bookmarks, and foil-stamped gift tags. Each is priced to match any budget (and grade-level of humor.) Many of these items can be useful in making your gifting easier, such as our customizable gift tags.

So pick up a set of your faves today:

http://feltandwireshop.com/seller/mslk

September 27, 2010
Posted By: Marc

Thanks again to all those who helped make this project possible, and to all those who came out to the Dumbo Art Festival this weekend!

Click below to see some photographs of our installation.

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September 3, 2010
Posted By: Sheri

Have you ever worked on bringing a product to market that was based on a formulation, product, or system that is already successful in the market? Almost everyone has. Market demand forces supply,  and before you know it,  your sales reps are begging for a product just like “X.”

We at MSLK believe it’s how you handle this situation that is the critical difference. Will you saddle right up to your competition with another “Me Too” product?  Or will you learn the essence of what consumers find so appealing, and offer them an alternative that is uniquely yours?

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September 3, 2010
Posted By: Marc

Come see MSLK‘s eco-art installation, Take-Less, at Brooklyn’s Dumbo Arts Festival on September 24th – 26th!

We’re pleased to be a part of this amazingly creative event once again, building on the success of last year’s event. Our project can be seen on Washington Street, the center of all the action for DUMBO’s annual art festival.

The event itself is described by the event planners as a showcase for: “touchable, accessible, and interactive art, on a scale that makes it the nation’s largest urban forum for experimental art.” Read more

August 30, 2010
Posted By: Ryan

For over 55 years, the I.D. Annual Design Review has recognized the best in graphic, environmental, product, and furniture design. We are very proud that MSLK’s own Sheri L Koetting has taken her place among a jury of the field’s leading practitioners. Her voice and sensibility played a large role in the winners chosen this year in the graphics category. Viewing everything through a lens of sustainability, Sheri not only examined the purpose and aesthetics of each piece, she questioned its material usage and life expectancy.

You can see all of the winning pieces on view now until September 10th at the AIGA National Design Center. Read more to view some of the winners and see what Sheri had to say about each of the pieces.

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August 24, 2010
Posted By: Ryan

If you’re a marketer, you’ve probably thrown around those ubiquitous terms, push and pull marketing. The marketplace has seen a major paradigm shift from pushing products onto consumers, to pulling them in, inviting them to engage with the brand in novel and unique ways. At MSLK, we think this is especially important to consider when creating sophisticated branding campaigns in the beauty industry. How can you stop consumers dead in their tracks, invite an interaction or ignite a conversation? Burt’s Bees skincare installations do just that. In a series of three installations that have traveled to public spaces across Canada, the pieces educate women about the harmful effects of most allegedly natural skincare products on the market.

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July 9, 2010
Posted By: Marc

Brooklyn seems to tbe the epicenter of New York City’s most forward-thinking green initiatives. Whether it’s urban farms, green roofs, farm-to-plate initiatives, or green buildings themselves — it’s got it all.

MSLK is proud to be partnering with Brooklyn Ecopolis, a non-profit 501(c)3, community-based education and resource center aimed at promoting access to sustainable products, services, and innovations for healthy living.

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June 28, 2010
Posted By: Marc

Take-Less, the third in MSLK’s trilogy of Eco-art installations, debuted on Governors Island on June 11-13.

Like 2663 Urban Tumbleweeds and Watershed, we set out to raise awareness to the senseless over-consumption of plastics in our everyday life. We set our sights on take-out containers. We found it sad to think that the containers that the meal you had delivered to you (in 30 minutes or less) will be around for hundreds of years, especially when there are alternatives out there.

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