GCI ARTICLE: Natural Isn’t Enough

GCI ARTICLE: Natural Isn’t Enough

MSLK Partner and Chief Strategist, Sheri L Koetting's latest article for GCI Magazine tackles the concerns brands face when positioning themselves as "natural" or "organic." What may have worked well only a...
Triclosan Now Under Investigation by the FDA

Triclosan Now Under Investigation by the FDA

For anyone who has followed our eco-art installations over the years, you know that public health and environmental awareness has been a big concern for MSLK. This past summer, we...
The MSLK Shop is Open For Business at Felt & Wire!

The MSLK Shop is Open For Business at Felt & Wire!

There's a chill in the air, and chestnuts about to be roasted. That means it's the perfect time to start thinking about gifts for the holidays. MSLK now has a...
Photos of Take-Less at the Dumbo Arts Festival This Past Weekend

Photos of Take-Less at the Dumbo Arts Festival This Past Weekend

Thanks again to all those who helped make this project possible, and to all those who came out to the Dumbo Art Festival this weekend! Click below to see some...
How Pattern Recognition Can Help Your Unique Brand Positioning

How Pattern Recognition Can Help Your Unique Brand Positioning

Have you ever worked on bringing a product to market that was based on a formulation, product, or system that is already successful in the market? Almost everyone has. Market...
“Take-Less” in Art Under the DUMBO Arts Festival September 24th – 26th

“Take-Less” in Art Under the DUMBO Arts Festival September 24th – 26th

Come see MSLK's eco-art installation, Take-Less, at Brooklyn's Dumbo Arts Festival on September 24th - 26th! We're pleased to be a part of this amazingly creative event once again, building...
MSLK’s Commentary on the 2010 ID Annual Design Review

MSLK’s Commentary on the 2010 ID Annual Design Review

For over 55 years, the I.D. Annual Design Review has recognized the best in graphic, environmental, product, and furniture design. We are very proud that MSLK’s own Sheri L Koetting...
Burt’s Bees Skincare Installations Stop Consumers Dead in Their Tracks

Burt’s Bees Skincare Installations Stop Consumers Dead in Their Tracks

If you're a marketer, you've probably thrown around those ubiquitous terms, push and pull marketing. The marketplace has seen a major paradigm shift from pushing products onto consumers, to pulling...
Brooklyn Ecopolis: MSLK Partners with Sustainable Resource Center in New York City

Brooklyn Ecopolis: MSLK Partners with Sustainable Resource Center in New York City

Brooklyn seems to tbe the epicenter of New York City's most forward-thinking green initiatives. Whether it's urban farms, green roofs, farm-to-plate initiatives, or green buildings themselves — it's got it...
Take Less Debuts on Governors Island!

Take Less Debuts on Governors Island!

Take-Less, the third in MSLK's trilogy of Eco-art installations, debuted on Governors Island on June 11-13. Like 2663 Urban Tumbleweeds and Watershed, we set out to raise awareness to the...