Three Branding talks in 2016

Three Branding talks in 2016

  Join Sheri L Koetting as she gives insider tips about packaging, brand strategy, and overall brand positioning at three upcoming events. These talks are perfect for beauty brands who are thinking...
4 Ways to Organize Your Brand around the User Experience

4 Ways to Organize Your Brand around the User Experience

Brands want their customers to be able to choose products that are right for them, and keep them coming back for more. Smart brands do so by basing their experience around...
When it Comes to Positioning, Natural Isn’t Enough

When it Comes to Positioning, Natural Isn’t Enough

    Beauty and personal care brands no longer can rely on “natural” or “organic” as their main differentiator when connecting with consumers. According to Kline & Co., natural personal...
Sheri Koetting Interviewed for Packaging Digest

Sheri Koetting Interviewed for Packaging Digest

Recently, our Strategy Director, Sheri Koetting, was asked by Packaging Digest about ways in which brands can effectively communicate their stories. Read all about it here: http://www.packagingdigest.com/packaging-design/have-your-brand-and-packaging-tell-the-right-story1601 Sheri will be moderating...
Wishing You A Beautiful New Year!

Wishing You A Beautiful New Year!

We're looking forward to a new year filled with fun, beauty, and creativity — one spent exploring new styles, new materials, and new forms of communication. Whatever you fancy, here's to great...
MSLK Partner Sheri L Koetting Launches Her Own Speaker Site

MSLK Partner Sheri L Koetting Launches Her Own Speaker Site

Have a look at MSLK's recently launched site for our very own Sheri L Koetting. The site was designed with the sole purpose of highlighting Sheri's speaking engagements and writing, and...
Six Ways to Position a Haircare Brand to Connect With Salons

Six Ways to Position a Haircare Brand to Connect With Salons

By winning the hearts and minds of professionals, brands simultaneously evolve their stature and gain insider access to the salon's clientele. Sheri Koetting was invited by GCI Magazine to share...
GCI Article: Competitive Retail Packaging: 3 Strategies to Guide an Effective Design Process

GCI Article: Competitive Retail Packaging: 3 Strategies to Guide an Effective Design Process

    Designing retail packaging is equal parts science and art. GCI magazine recently asked Sheri L Koetting of MSLK to share effective strategies we've gleaned over the years to help guide their readers...
Marc Levitt Interviewed on HuffingTon Post Live About the Power of “Invisible” Work

Marc Levitt Interviewed on HuffingTon Post Live About the Power of “Invisible” Work

  MSLK's Creative Director and Principal, Marc S Levitt was invited to speak on HuffPo Live about what inspires graphic designers to strive for greatness in what is basically an...
Jumpstart Your Fan-Base with Disruptive Marketing

Jumpstart Your Fan-Base with Disruptive Marketing

Looking to launch a product or service into the market? Searching for a way to get exposed or ignite a conversation? Disruptive marketing is a great way to turn strangersinto...