May 10, 2016
Posted By: Marc

 

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Join Sheri L Koetting as she gives insider tips about packaging, brand strategy, and overall brand positioning at three upcoming events. These talks are perfect for beauty brands who are thinking about their next steps.

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“Customizing Stock Packaging to Create a Luxury Experience”
Luxe Pack  |  May 11  |  10:00 am  |  Pier 92, NYC
Sheri will be speaking with sustainable production expert Eva Lundqvist of Stora Enso. They will discuss utilizing on-demand printing, working in small batches, and out-of-the-ordinary production techniques to create the feeling of limited edition, hand-crafted luxury.

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“Effectively Using Packaging to Tell the Right Brand Story” 
EastPack: Packaging Design for Health & Beauty
June 15  |  3:30 pm  |  Javits Center, NYC
Sheri, Victoria Neilson from VSN Brand Innovation, and Michele Sawyer of Sawyer Design Vision will uncover how to successfully create a brand story, establish a “pass around factor” through brand narrative, and how brand packaging can provide the most ROI by making it your “silent salesman.”

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Beauty Entrepreneur Summit
May 16 – June 5
This beauty summit gives attendees the opportunity to learn key insights from beauty industry experts and successful brands every day. Sheri will be interview by Private Label brand consultant, Melody Bockelman, about how to stand out in a competitive market. Online viewing is free, contact us for registration details.

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February 24, 2016
Posted By: Marc

GCI-4-WAYS-TO-ORGANIZE-YOUR-BRAND-AROUND-THE-USER-EXPERIENCE

Brands want their customers to be able to choose products that are right for them, and keep them coming back for more. Smart brands do so by basing their experience around the user’s experience. Sheri Koetting was invited by GCI Magazine in the January 2016 issue to share some of the ways brands can best optimize their products to already-existing norms within user experiences.

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February 1, 2016
Posted By: Sheri

 

organic-natural

 

Beauty and personal care brands no longer can rely on “natural” or “organic” as their main differentiator when connecting with consumers. According to Kline & Co., natural personal care products accounted for 25% of the overall beauty market in 2015. It is projected that sales in the natural market segment will increase at a compound annual growth rate of almost 10% through 2019. As the number of natural and organic brands in the market increases, competition is increasing as well. Although being natural is a great door-opener, there should be more to a brand’s story to create meaningful connections with consumers.

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January 29, 2016
Posted By: Marc

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Recently, our Strategy Director, Sheri Koetting, was asked by Packaging Digest about ways in which brands can effectively communicate their stories. Read all about it here:

http://www.packagingdigest.com/packaging-design/have-your-brand-and-packaging-tell-the-right-story1601

Sheri will be moderating two conference sessions during WestPack 2016, Feb. 9-11, in Anaheim, CA, including a panel on Using Packaging to Tell the Right Brand Story on Wednesday, Feb. 10, from 3:15PM – 4:00PM. Planning to attend? Use the discount code ‘DSCSPK’ to get 10% off your registration.

 

January 5, 2016
Posted By: Marc

We’re looking forward to a new year filled with fun, beauty, and creativity — one spent exploring new styles, new materials, and new forms of communication. Whatever you fancy, here’s to great things in 2016!

For more cheer, check out www.gif-giving.com for a collection of fun, animated GIFs to share on social media.

September 29, 2015
Posted By: Marc

Sheri L Koetting Speaker WebsiteHave a look at MSLK’s recently launched site for our very own Sheri L Koetting. The site was designed with the sole purpose of highlighting Sheri’s speaking engagements and writing, and is geared towards programming directors of conferences, and symposia. Much like Sheri herself, the site is fun, dynamic, and colorful. Please visit the new site on your desktop, as well as mobile devices: http://sherikoetting.com

September 29, 2015
Posted By: Marc

GCI-Magazine-6-ways-to-position-you-a-haircarebrand-to-connect-with-salons-mslk

By winning the hearts and minds of professionals, brands simultaneously evolve their stature and gain insider access to the salon’s clientele. Sheri Koetting was invited by GCI Magazine to share some of the ways in which she’s learned how haircare brands could better connect with salons, which is in the September 2015 issue.

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June 9, 2015
Posted By: Sheri

 

MSLK-Competitive-Retail-Packaging-3-Strategies-to-Guide-an-Effective-Design-Process

 

Designing retail packaging is equal parts science and art. GCI magazine recently asked Sheri L Koetting of MSLK to share effective strategies we’ve gleaned over the years to help guide their readers as they consider their own package design process. In the article, which appears in the May 2015 issue, we explore the top three considerations for creating competitive packaging that performs at retail. A recap of the article appears below:

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June 23, 2014
Posted By: Marc

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MSLK’s Creative Director and Principal, Marc S Levitt was invited to speak on HuffPo Live about what inspires graphic designers to strive for greatness in what is basically an “invisible” field. Marc is featured in author David Zweig’s fantastic new book “Invisibles: The Power of Invisible Work in An Age of Relentless Self Promotion.”

July 24, 2013
Posted By: Ryan

Looking to launch a product or service into the market? Searching for a way to get exposed or ignite a conversation? Disruptive marketing is a great way to turn strangersinto fans.

Engage Your Audience
This is exactly what we did for our client Prucheek, a greeting card line for people of color. Having recently designed Prucheek’s entire product line, we brought the brand to life at the National Stationery Show with an activity that was a true extension of its cheeky attitude. We developed the “Let Your Inner Soul Out” photo station, where people could pose with larger-than-life afro cutouts and snap fun profile pics for use on social media.

Share with the World
Each photo was taken against a Prucheek-branded background, so friends of fans were instantly exposed to the brand, which allowed for viral online growth. The activity drove traffic to the booth and  jumpstarted Prucheek’s online fan-base.

Read More to view a full video of the inner soul pics as well as more images of the booth. Read more

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