GCI ARTICLE: Natural Isn’t Enough

GCI ARTICLE: Natural Isn’t Enough

MSLK Partner and Chief Strategist, Sheri L Koetting's latest article for GCI Magazine tackles the concerns brands face when positioning themselves as "natural" or "organic." What may have worked well only a...
Thoughts on Internships and the Designers of Our Future

Thoughts on Internships and the Designers of Our Future

  httpv://www.youtube.com/watch?v=yaxDTtl1D6M&feature=player_embedded Over the years MSLK has had some truly gifted, inspired, and inspiring interns work in our studio. We find the experience to be rewarding and in many senses...
Photos of Take-Less at the Dumbo Arts Festival This Past Weekend

Photos of Take-Less at the Dumbo Arts Festival This Past Weekend

Thanks again to all those who helped make this project possible, and to all those who came out to the Dumbo Art Festival this weekend! Click below to see some...
“Take-Less” in Art Under the DUMBO Arts Festival September 24th – 26th

“Take-Less” in Art Under the DUMBO Arts Festival September 24th – 26th

Come see MSLK's eco-art installation, Take-Less, at Brooklyn's Dumbo Arts Festival on September 24th - 26th! We're pleased to be a part of this amazingly creative event once again, building...
MSLK’s Commentary on the 2010 ID Annual Design Review

MSLK’s Commentary on the 2010 ID Annual Design Review

For over 55 years, the I.D. Annual Design Review has recognized the best in graphic, environmental, product, and furniture design. We are very proud that MSLK’s own Sheri L Koetting...
Brooklyn Ecopolis: MSLK Partners with Sustainable Resource Center in New York City

Brooklyn Ecopolis: MSLK Partners with Sustainable Resource Center in New York City

Brooklyn seems to tbe the epicenter of New York City's most forward-thinking green initiatives. Whether it's urban farms, green roofs, farm-to-plate initiatives, or green buildings themselves — it's got it...
Take Less Debuts on Governors Island!

Take Less Debuts on Governors Island!

Take-Less, the third in MSLK's trilogy of Eco-art installations, debuted on Governors Island on June 11-13. Like 2663 Urban Tumbleweeds and Watershed, we set out to raise awareness to the...
Impressive Bamboo Installation at The Met

Impressive Bamboo Installation at The Met

I recently visited the Met to go see the bamboo installation that I've been hearing so much about. And it was not a disappointment! Big Bambú is an art installation...
MSLK’s Newest Eco-art Installation, “Take-Less” Starts to Take Shape

MSLK’s Newest Eco-art Installation, “Take-Less” Starts to Take Shape

Busy. That's one word to describe things at MSLK these days. While we have the benefit of working on many inspiring projects for our clients, we're also hard at work...
Puma Redesigns Shoebox into “Clever Little Bag”

Puma Redesigns Shoebox into “Clever Little Bag”

We love it when people think outside of the box, literally! The Sportlifestyle company Puma has been working together with the branding firm Fuseproject to create a whole new take...