May 9, 2016
Posted By: Marc

Sheri L Koetting's latest GCI Magazine Article, "When Green Isn't Enough"

MSLK Partner and Chief Strategist, Sheri L Koetting’s latest article for GCI Magazine tackles the concerns brands face when positioning themselves as “natural” or “organic.” What may have worked well only a few years ago is likely not to be a best practice in today’s highly-competitive retail environment. Sheri emphasizes that while brands may have once been able to make a name for themselves as leaders in the green beauty space, a well-defined brand story needs to tell more than how pure a brand is. Read the full article here: http://www.gcimagazine.com/marketstrends/segments/natural/Natural-Isnt-Enough-376786221-376786621.html

February 22, 2012
Posted By: Marc

Over the years MSLK has had some truly gifted, inspired, and inspiring interns work in our studio. We find the experience to be rewarding and in many senses a way of giving back, showing others what we’ve learned over the years that has helped make our work award-winning.

Some of our best interns have been the youngest, and last year was no exception. We hosted a summer internship with a young gentleman named Leon Robinson as part of the Cooper Hewitt, National Design Museum’s 2011 Design Prep Scholar’s program. He worked with us to develop Read the Label, a self-initiated awareness campaign/eco-art project about the harmful ingredients found in everyday products.

The video above features Mr. Robinson recounting his experience here along with many other bright designers of tomorrow telling about their experiences. Congrats to all!

September 27, 2010
Posted By: Marc

Thanks again to all those who helped make this project possible, and to all those who came out to the Dumbo Art Festival this weekend!

Click below to see some photographs of our installation.

Read more

September 3, 2010
Posted By: Marc

Come see MSLK‘s eco-art installation, Take-Less, at Brooklyn’s Dumbo Arts Festival on September 24th – 26th!

We’re pleased to be a part of this amazingly creative event once again, building on the success of last year’s event. Our project can be seen on Washington Street, the center of all the action for DUMBO’s annual art festival.

The event itself is described by the event planners as a showcase for: “touchable, accessible, and interactive art, on a scale that makes it the nation’s largest urban forum for experimental art.” Read more

August 30, 2010
Posted By: Ryan

For over 55 years, the I.D. Annual Design Review has recognized the best in graphic, environmental, product, and furniture design. We are very proud that MSLK’s own Sheri L Koetting has taken her place among a jury of the field’s leading practitioners. Her voice and sensibility played a large role in the winners chosen this year in the graphics category. Viewing everything through a lens of sustainability, Sheri not only examined the purpose and aesthetics of each piece, she questioned its material usage and life expectancy.

You can see all of the winning pieces on view now until September 10th at the AIGA National Design Center. Read more to view some of the winners and see what Sheri had to say about each of the pieces.

Read more

July 9, 2010
Posted By: Marc

Brooklyn seems to tbe the epicenter of New York City’s most forward-thinking green initiatives. Whether it’s urban farms, green roofs, farm-to-plate initiatives, or green buildings themselves — it’s got it all.

MSLK is proud to be partnering with Brooklyn Ecopolis, a non-profit 501(c)3, community-based education and resource center aimed at promoting access to sustainable products, services, and innovations for healthy living.

Read more

June 28, 2010
Posted By: Marc

Take-Less, the third in MSLK’s trilogy of Eco-art installations, debuted on Governors Island on June 11-13.

Like 2663 Urban Tumbleweeds and Watershed, we set out to raise awareness to the senseless over-consumption of plastics in our everyday life. We set our sights on take-out containers. We found it sad to think that the containers that the meal you had delivered to you (in 30 minutes or less) will be around for hundreds of years, especially when there are alternatives out there.

Read more

June 2, 2010
Posted By: MSLK

I recently visited the Met to go see the bamboo installation that I’ve been hearing so much about. And it was not a disappointment! Big Bambú is an art installation created by the brothers Doug + Mike Starn. The impressive structure on top of the roof of the Met is already 100 feet wide and will continue to grow upwards as the artist work on it over the summer, their goal is to reach 50 feet high. If you’re in NY I highly recommend going for a visit, if not have a look at these photos!

Read more

May 9, 2010
Posted By: Marc

Busy. That’s one word to describe things at MSLK these days.

While we have the benefit of working on many inspiring projects for our clients, we’re also hard at work on Take-Less, the third in a trilogy of what we’ve come to call eco-art installations. In an effort to be greener, we’re using our talents to focus people on the sheer volume of plastic we all consume in our daily lives. Whether it’s plastic bags, plastic water bottles, or the durable and resilient plastic containers we use for a moment with our take-out food — this cheap plastic comes at a cost.

Read more

April 14, 2010
Posted By: MSLK

We love it when people think outside of the box, literally! The Sportlifestyle company Puma has been working together with the branding firm Fuseproject to create a whole new take on the shoebox. Their final product turned out not to be a new box at all, but a “clever little bag”. This redesign uses 65% less cardboard than a regular shoebox and the recyclable bag will replace standard retail bags. We hope that other companies get inspired by this eco-friendly attitude. Great initiative and great design, Puma!

Read more

FEATURED CASE STUDIES