HOW Do Designers Arrive at Pricing? MSLK and Spark at The HOW MYOB Conference
People love meeting graphic designers. Whenever I meet someone at a party or a prospective client at a meeting — nine times out of ten, it's a game of twenty...
How Pattern Recognition Can Help Your Unique Brand Positioning
Have you ever worked on bringing a product to market that was based on a formulation, product, or system that is already successful in the market? Almost everyone has. Market...
MSLK and Nolcha Help Launch the Next Top Designer
What does it take to launch a fashion line these days? During New York's Fashion Week, Nolcha's Beyond the Runway competition has emerged as a solid platform and a reputable...
MSLK’s Commentary on the 2010 ID Annual Design Review
For over 55 years, the I.D. Annual Design Review has recognized the best in graphic, environmental, product, and furniture design. We are very proud that MSLK’s own Sheri L Koetting...
Ad Trends: Advertisers Become Increasingly More Clever With QR Codes.
A new trend in advertising has hit the streets, though it's tough to say whether it'll catch. QR codes — a digital barcode common in Japan — are meant to...
The Definitive Nine Step Guide to Website Success
Websites have become the most essential marketing tool for businesses. One click from a customer is a valuable opportunity that can make all the difference. If created properly, a Website...
MSLK Does Not Shift Towards Trends, We Set Them!
It's interesting to see how brands either are leading or following visual trends, especially as technology impacts the media that brands are showcased. The old rules about logos (i.e. must...
New Hundred Dollar Bill Design Looks Cheap To Me
New Rule: If you're going to redesign your highest denomination, then hire a designer! This is an abomination which appears to have been driven by no aesthetic principles. Just a...