MSLK Honored With Two Graphic Design USA Awards
We are incredibly honored to announce that MSLK has been awarded two American Packaging Design Awards from Graphic Design USA! GD USA, a publication for graphic design professionals that has...
Three Branding talks in 2016
Join Sheri L Koetting as she gives insider tips about packaging, brand strategy, and overall brand positioning at three upcoming events. These talks are perfect for beauty brands who are thinking...
GCI ARTICLE: Natural Isn’t Enough
MSLK Partner and Chief Strategist, Sheri L Koetting's latest article for GCI Magazine tackles the concerns brands face when positioning themselves as "natural" or "organic." What may have worked well only a...
Does Your Beauty Brand Have a Purpose?
Many businesses are seeking ways to develop a brand story in order to form deeper connections to staff and customers. Giving back to a cause is a powerful way to...
MSLK’s Packaging Design for Avivi Featured in March/April Issue of Communication Arts
We're thrilled to have our work featured in the new issue of Communication Arts Magazine! It's always great to be recognized amongst our peers — and in as a prestigious...
Sheri Koetting Interviewed for Packaging Digest
Recently, our Strategy Director, Sheri Koetting, was asked by Packaging Digest about ways in which brands can effectively communicate their stories. Read all about it here: http://www.packagingdigest.com/packaging-design/have-your-brand-and-packaging-tell-the-right-story1601 Sheri will be moderating...
Simple and Clear: The Art of Refining Your Brand’s Message
"If at first you don't succeed, try, try again." This adage seems to make perfect sense, from a marketing standpoint. No one wants to settle on a bad idea that leads to...
Sheri L Koetting Interviewed by Silverback’s Chris Dessi Social at Westchester Digital Summit
Sheri recently made a presentation at the Westchester Digital Summit on "Defining Your Brand Audience and Need." After her presentation, she sat down with Chris Dessi, the CEO of Silverback Social....