4 Ways Facebook Social Plugins Can Improve Your Website
Everything is better with friends. If 2010 was the year of activating your fans on social media platforms, 2011 is shaping up to be the year of leveraging that social...
Using Gaming for Customer Engagement
Last week it seemed everywhere I turned our clients were talking about one thing, customer engagement in the form of gaming. Some wanted to use it for loyalty and rewards...
Five Ways a Site Map Can Save You Time and Money in Web Development
At MSLK, we like to use the analogy that building a website is akin to building a house. A website is a virtual storefront to the world, and a crucial...
Websites Under Construction: Seeing “Coming Soon” = “Never Coming”
There's one trend in website design and development that we simply must call attention to. The curse of the "Coming Soon" page! In a world of up-datable content, blogs, and...
Innovative Promotion Uses Video, Google Earth, HTML5 To Create
If you haven't seen this website yet, have a look: http://www.thewildernessdowntown.com/ It's a promotion for the rock band Arcade Fire's song "We Used to Wait", and it uses an array...
Take Less: Eco Installation
Challenges Take-Less is the third in a series of eco-art installations initiated by MSLK to raise awareness of the environmental issues facing society today. The piece challenges viewers to think...
Ad Trends: Advertisers Become Increasingly More Clever With QR Codes.
A new trend in advertising has hit the streets, though it's tough to say whether it'll catch. QR codes — a digital barcode common in Japan — are meant to...
Interbrand’s Favorable Review of Wigwam.com’s Web Experience
Product manufacturers have a unique opportunity when presenting their brands and product lines online. Unless they have the privilege of running their own brick and mortar locations or a branded...