What’s Your Affordable Luxury?
Affordable Luxury Webinar 5/6/09 from MSLK on Vimeo.
Thank you to everyone who joined us today for our first webinar on “Positioning Your Brand as an Affordable Luxury” . I really appreciate all of the great feedback, pointers and responses we’ve received thus far. It seems that many of you agree with the positioning opportunities that we’ve defined and I truly hope that our insights provided you with a new lens of how to view the marketing initiatives you see all around.
For those of you who requested it, you can download a PDF of the presentation here. I know 20 minutes goes by quickly and you may want to spend some time reviewing the samples we provided in detail. A video of the presentation with audio will also be available online soon. Check back here for more details.
Let’s keep the dialogue going. Share with us your feedback on the presentation, thoughts on the content, as well as innovative examples that you see of this in practice as a comment below. Certainly there are more opportunities than we could possibly cover in 20 minutes!
Hi Sheri and Roben,
I just sat in on the Webinar and I have to say, that was truly inspirational.
In terms of the first point: Making the Ordinary Extraordinary – I think it’s something we’re hearing again and again these days and I hope it’s something we hold onto even after the economy turns around. We have an opportunity to continually reinforce the value of design to all levels of consumer goods and needs. Design need not be the realm of the wealthy; and aesthetics matter regardless of wealth. The design of simple, functional goods (like tampons and toilet paper!) are absolutely essential to our collective well-being and the sense that our home environment can be beautiful and aesthetically pleasing no matter how little money we have. (Of course, I’m an old museum educator turned design consultant so a lot of this comes from seeing the impact of art and design in learning environments – but the connection is so clear.)
Also, I love the idea of meaningful strategic partnerships. I wonder if you see an opportunity for designers and branding firms to help their clients imagine and strategize those types of alliances. To what degree is that happening now?
Thank you again for a very inspiration 1/2 hour! Can’t wait for the next one!!
By: Jennifer Rittner on May 6, 2009 at 10:47 am
BRAVO!! Even with the sound problem it was wonderful !! We should even try this with FNW, don’t you think?
Thanks for letting me be part of this wonderful informative session.
By: Lee Goldé on May 7, 2009 at 10:17 am
Thanks so for letting us attend your WEBINAR-a first for me & my head is spinning with possible applications for my luxury business. Thanks for expanding our “Web” education.
By: Deanna Littell on May 7, 2009 at 10:19 am
Hello Ladies,
It was a half hour very well spent. You gave me some great concepts to really think about for my business. I found the information very well thought out and easy to listen to. The speakers were terrific, they said it was their first time doing the webinar…and they seemed like pro’s!
Thanks and I will look forward to the next opportunity to do this.
By: Kirsten on May 7, 2009 at 10:21 am
Great question Jennifer, actually MSLK is currently working with clients right now to help them strategize potential marketing opportunities like this. I think it is a natural off-shoot of guerrilla marketing.
Also, Lee I’d love to do a Fashion focused webinar. Which reminds me, we are currently looking for ideas for future topics and partners/co-presenters. If you have any thoughts please reach out.
By: sheri on May 7, 2009 at 2:52 pm
I caught a few interesting articles this weekend that further support many of our topics:
How the Luxury Customer will Spend in 2009
http://www.forbes.com/2009/01/13/luxury-spending-rules-forbeslife-cx_ls_0113style.html
and
an article in GCI magazine on how the economy has impacted consumer shopping strategies in the skin care market
http://www.gcimagazine.com/business/marketing/42618102.html
Enjoy!
By: sheri on May 12, 2009 at 7:25 am
[...] Slice of Summer” Kleenex packaging for Target, illustrated by Hiroko Sanders. Talk about an affordable luxury, nothing brightens my day more than a fruity, clever, and beautiful Kleenex box. I even love the [...]
By: reactions » Blog Archive » Pass Me a Tissue/Slice of Summer, Please on June 11, 2009 at 11:57 am
[...] Add value These days everyone is watching their pocket books, but as we discussed in our recent webinar, consumers are really looking for an affordable luxury. Anything you can do to increase the [...]
By: reactions » Blog Archive » Five Principles for Innovative Marketing a Downturn on September 1, 2009 at 10:58 am
[...] Antioxidants ( green tea and vitamin C) and Vitamins (B3, B12, and vitamin C) in our webinar on Affordable Luxury. However, beyond beverages it seems that the ingest-able market is still quite [...]
By: fashion, beauty, strategic brand development, packaging, web design, on October 5, 2009 at 4:06 pm