UrbanSpecs: POP Display
MSLK sought to create interest around the new brand with images of urban hipsters sporting the fashionable eyewear.
MSLK partnered with renowned illustrator Aaron Meshon to create illustrations of a variety of urban characters. These illustrations were then applied on the carousel racks to form a colorful in-store display.
The Urban Specs brand and POP displays were well received and played an integral role in the company’s brand establishment within New York City.