Think Timeless
My beloved old Saab finally kicked the dust a couple weeks ago. After some debate, I’ve decided to look into some options for replacing it. My search led me to the Volkswagen dealership, where I couldn’t help but notice the classic Doyle Dane Bernbach ads from the ’60s and ’70s plastered around the place. I was surprised to see that the charming, witty, iconic ads that transformed the original Beetle from an ugly duckling to America’s sweetheart, are still selling cars today. Even more surprising is how effective and relevant they still are. See some of my favorites after the jump.
That’s a real Saab story…
By: marc on September 8, 2008 at 9:49 pm
I know, I am still Saabbing…
By: J to the D on September 9, 2008 at 9:20 am
[...] fault into a unique branding angle. This simple tactic has worked well for VW for decades, as Ellen pointed out not so long [...]
By: reactions » Blog Archive » Wacky Tactics to Consider when Rebranding on February 3, 2009 at 8:35 pm
I <3 the bug. I almost wish there wasn’t the Mini so I could have my dream convertible bug.
By: sheri on March 13, 2009 at 1:43 pm