reactions

What does it take to launch a fashion line these days? During New York’s Fashion Week, Nolcha’s Beyond the Runway competition has emerged as a solid platform and a reputable outlet for launching top-tier designers from around the globe.

If you’re a marketer, you’ve probably thrown around those ubiquitous terms, push and pull marketing. The marketplace has seen a major paradigm shift from pushing products onto consumers, to pulling them in, inviting them to engage with the brand in novel and unique ways. At MSLK, we think this is especially important to consider when creating sophisticated branding campaigns in the beauty industry. How can you stop consumers dead in their tracks, invite an interaction or ignite a conversation? Burt’s Bees skincare installations do just that. In a series of three installations that have traveled to public spaces across Canada, the pieces educate women about the harmful effects of most allegedly natural skincare products on the market.

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These days many people are visiting websites from their mobile devices. As we become as completely untethered and free to roam the internet at will, customers are checking emails and Googling key phrases as soon as the mood strikes.

Is your website ready for their call?

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NY1 ran a short feature on MSLK’s Take-Less eco-art installation at the Figment Art Festival.

NY1 Arts Report, television
2010

NY1, our favorite TV news source, ran a short feature on MSLK’s latest eco-art installation Take-Less, along with the Figment festival as something to check out this weekend.

Featured in the clip is are shots from our assembly, featuring Sheri Koetting, Ryan Nussbaum, Christel Fearon, and Daniela Morell. All shot by unofficial MSLK documentarian John Meehan.

Check it out!

A great video has been put together about the event we were part of earlier this month.

Please “click” here to see!

There’s more than one way to say thank you and a great way to show your appreciation is with a well designed personal card. Our friends at Felt&Wire asked us to pick out a collection of our favorite Thank You cards from the Felt&Wire Shop. Out of the many great designs we found we’ve picked out 12 of our favorites. Here are a few of them:

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I’ve just returned from an amazing trip: Barcelona, Morocco, and London. An amazing, inspirational treat for all the senses, I managed to take over 2,000 photos.

While in Barcelona, I was on the lookout for street art, having seen the film Exit Through the Gift Shop, about the famed street art master Banksy on the plane ride over. Some of what I saw was true guerrilla-style art, while other was hand-painted advertisements.

In all, these added color to one of Europe’s most vibrant of cities.

Here are a few of my top picks…

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The opening night for Uncomfortable Conversations on Sunday was a big success. The small gallery space in the Meatpacking District was jam-packed with visitors adding to the intimate uncomfortable vibe of the night. MSLK’s pieces were highly appreciated and initiated a lot of conversations about the design and message. Some people saw the “right” message while others saw the hidden unintended one. This often led to humorous conversations about “you see what you want to see” and “what’s really on your mind”. The question is: what do you see?

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What do you see above? Do you read “click here” or something a little, well… different? If your first read made you blush and feel a little uncomfortable, well that’s exactly what can happen when type is poorly set!

Amid all of the comfortable furniture at The International Contemporary Furniture Fair next week, MSLK and 14 other designers will be sparking some Uncomfortable Conversations at a show of the same name. Conceived by our friends and colleagues at Design Glut and sponsored by Fast Company, the show challenges viewers to step outside their comfort zone and willfully engage in an uncomfortable conversation. As designers we are highly attuned to the unsettling feelings poor design can create, especially poorly set type.

For the show we explore five examples of how careless kerning can lead to unintended miscommunication. If you’re in NYC, please join us for the opening reception on Sunday, May 16th. We expect it to be uncomfortably crowded.