NYC is thriving despite this crazy heat. MSLK has rounded up another fab list of things to do this summer.
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| Aug. 1, 2011 | Posted by: Cristina |
Things to Love 2011 Summer Edition
| Apr. 11, 2011 | Posted by: MSLK |
Sheri Koetting to Speak On Social Media Strategies at the Fashion News Workshop
Join Sheri L Koetting, co-founder and Chief Strategist at MSLK, at the Fashion News Workshop as she discusses current content strategies in her lecture What to Post Where & Why: Content Strategies for Social Media. Learn how to get the most out of your social media outlets by investigating how to:
• Find the right Social Media platforms for your brand
• Make all content online more engaging and interactive
• Leverage the new relationships consumers are forming online to encourage word-of-mouth referrals
• Respond to new consumer behaviors with targeted promotions
• Track and analyze the overall brand sentiment consumers are conveying
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| Mar. 4, 2011 | Posted by: MSLK |
MSLK’s “Take Less” Selected for IUEOA Magazine
MSLK’s “Take Less” installation is featured in IUEOA Magazine’s 4th issue, Do Not Dump, as a selection by Petz Sholtus for his piece “Eco Design Products.”
| Nov. 23, 2010 | Posted by: MSLK |
MSLK’s “Social Media: Marketing for the 21st Century” featured in Happi Magazine
MSLK’s Sheri L Koetting was mentioned in Happi‘s coverage of the HBA session, “Social Media: Marketing for the 21st Century.” The article highlights MSLKs experience in reinvigorating fashion and beauty brands and helping them embrace social media platforms.
“Social Media: Marketing for the 21st Century”
Happi, Magazine
2010
| Nov. 15, 2010 | Posted by: Cristina |
MSLK Creates Plays on Words while Playing with Words
This past weekend, a couple of us at MSLK had the opportunity to take a break from our computer screens and have some fun with words. The Spark Typography Workshop invited participants to use unconventional materials to illustrate ordinary words, and the results were rather “hair raising.”
| Nov. 10, 2010 | Posted by: Cristina |
A Gift from MSLK to You!
The holidays are upon us, and we’re getting in the spirit by giving away 10 sets of MSLK “Cheers!” gift tags! Each set contains 26 adhesive gift tags that are perfect for the holidays as well as any other time of year. To enter simply “like” us on Facebook and then enter under the Sweepstakes tab. This offer is only available until December 3rd so enter for a chance to win now!
| Nov. 9, 2010 | Posted by: Marc |
The MSLK Shop is Open For Business at Felt & Wire!
There’s a chill in the air, and chestnuts about to be roasted. That means it’s the perfect time to start thinking about gifts for the holidays. MSLK now has a wide range of giftable items for sale on the online shop at Felt & Wire.
10 items are currently featured: limited edition posters, letterpressed cards, die-cut bookmarks, and foil-stamped gift tags. Each is priced to match any budget (and grade-level of humor.) Many of these items can be useful in making your gifting easier, such as our customizable gift tags.
So pick up a set of your faves today:
http://feltandwireshop.com/seller/mslk
| Oct. 21, 2010 | Posted by: Marc |
Websites Under Construction: Seeing “Coming Soon” = “Never Coming”
There’s one trend in website design and development that we simply must call attention to. The curse of the “Coming Soon” page! In a world of up-datable content, blogs, and sites that change almost daily, a “coming soon” sign anywhere on a website pretty much guarantees that it’s a feature that is “never coming.”
How often do you get excited about a website, click over to the News section and see an exuberant “Coming Soon!” sign up there? Maybe there’s even an upbeat “Check Back Soon!” added for more dramatic flair.
It’s not your fault. It was probably your web designer’s idea, but it’s a bad one. If you are the web designer who suggested it — stop that!
Here’s our advice for what to do instead.
| Sep. 27, 2010 | Posted by: Marc |
MSLK.com Featured in How Magazine Self Promotion Issue
Our website, www.mslk.com, is cited in the current issue of How Magazine in an article entitled, “The Marketing-Smart Website” written by Ilise Benun. The article gives examples of what to do — and what not to do — for designers setting out to redesign their site. Our site’s innovative and sorting features were given the following compliment:
“There are 90 examples of work in the portfolio section of MSLK.com, but it’s not overwhelming because visitors can sort by medium or industry category to find what they’re looking for. Mouse over any thumbnail and it automatically enlarges and identifies the image.”
| Aug. 31, 2010 | Posted by: Sheri |
MSLK and Nolcha Help Launch the Next Top Designer
What does it take to launch a fashion line these days? During New York’s Fashion Week, Nolcha’s Beyond the Runway competition has emerged as a solid platform and a reputable outlet for launching top-tier designers from around the globe.
An award-winning event now in its 9th season, Nolcha provides designers with a venue to display their work with four days of runway shows, an eco-accessory exhibition, fashion business seminars, and networking events. On the last day, one very lucky designer will emerge as the winner and receive a business support package worth over $50,000 to help him or her succeed as an entrepreneur. This year MSLK and a panel of three other judges from within the fashion industry will be there to help make that selection.
Perhaps you’d like to join us for the fun and festivities. As a judge and sponsor of the event, MSLK has received passes to all the shows and after-parties. Please see the schedule below and RSVP here. Come meet fashion designers and other fashion industry professionals!
