reactions

There’s a chill in the air, and chestnuts about to be roasted. That means it’s the perfect time to start thinking about gifts for the holidays. MSLK now has a wide range of giftable items for sale on the online shop at Felt & Wire.

10 items are currently featured: limited edition posters, letterpressed cards, die-cut bookmarks, and foil-stamped gift tags. Each is priced to match any budget (and grade-level of humor.) Many of these items can be useful in making your gifting easier, such as our customizable gift tags.

So pick up a set of your faves today:

http://feltandwireshop.com/seller/mslk

Thanks again to all those who helped make this project possible, and to all those who came out to the Dumbo Art Festival this weekend!

Click below to see some photographs of our installation.

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Have you ever worked on bringing a product to market that was based on a formulation, product, or system that is already successful in the market? Almost everyone has. Market demand forces supply,  and before you know it,  your sales reps are begging for a product just like “X.”

We at MSLK believe it’s how you handle this situation that is the critical difference. Will you saddle right up to your competition with another “Me Too” product?  Or will you learn the essence of what consumers find so appealing, and offer them an alternative that is uniquely yours?

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Come see MSLK‘s eco-art installation, Take-Less, at Brooklyn’s Dumbo Arts Festival on September 24th – 26th!

We’re pleased to be a part of this amazingly creative event once again, building on the success of last year’s event. Our project can be seen on Washington Street, the center of all the action for DUMBO’s annual art festival.

The event itself is described by the event planners as a showcase for: “touchable, accessible, and interactive art, on a scale that makes it the nation’s largest urban forum for experimental art.”
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For over 55 years, the I.D. Annual Design Review has recognized the best in graphic, environmental, product, and furniture design. We are very proud that MSLK’s own Sheri L Koetting has taken her place among a jury of the field’s leading practitioners. Her voice and sensibility played a large role in the winners chosen this year in the graphics category. Viewing everything through a lens of sustainability, Sheri not only examined the purpose and aesthetics of each piece, she questioned its material usage and life expectancy.

You can see all of the winning pieces on view now until September 10^th at the AIGA National Design Center. Read more to view some of the winners and see what Sheri had to say about each of the pieces.

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If you’re a marketer, you’ve probably thrown around those ubiquitous terms, push and pull marketing. The marketplace has seen a major paradigm shift from pushing products onto consumers, to pulling them in, inviting them to engage with the brand in novel and unique ways. At MSLK, we think this is especially important to consider when creating sophisticated branding campaigns in the beauty industry. How can you stop consumers dead in their tracks, invite an interaction or ignite a conversation? Burt’s Bees skincare installations do just that. In a series of three installations that have traveled to public spaces across Canada, the pieces educate women about the harmful effects of most allegedly natural skincare products on the market.

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Brooklyn seems to tbe the epicenter of New York City’s most forward-thinking green initiatives. Whether it’s urban farms, green roofs, farm-to-plate initiatives, or green buildings themselves — it’s got it all.

MSLK is proud to be partnering with Brooklyn Ecopolis, a non-profit 501(c)3, community-based education and resource center aimed at promoting access to sustainable products, services, and innovations for healthy living.

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Take-Less, the third in MSLK’s trilogy of Eco-art installations, debuted on Governors Island on June 11-13.

Like 2663 Urban Tumbleweeds and Watershed, we set out to raise awareness to the senseless over-consumption of plastics in our everyday life. We set our sights on take-out containers. We found it sad to think that the containers that the meal you had delivered to you (in 30 minutes or less) will be around for hundreds of years, especially when there are alternatives out there.

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MSLK’s Take-Less eco-art installation was featured in Graphic Design USA’s Green Design newsletter.

“More Thinking Green: Fries with That?”
GD USA Newsletter, newsletter
May 2010

Busy. That’s one word to describe things at MSLK these days.

While we have the benefit of working on many inspiring projects for our clients, we’re also hard at work on Take-Less, the third in a trilogy of what we’ve come to call eco-art installations. In an effort to be greener, we’re using our talents to focus people on the sheer volume of plastic we all consume in our daily lives. Whether it’s plastic bags, plastic water bottles, or the durable and resilient plastic containers we use for a moment with our take-out food — this cheap plastic comes at a cost.

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