Come see MSLK’s eco-art installation, Take-Less, at Brooklyn’s Dumbo Arts Festival on September 24th – 26th!

We’re pleased to be a part of this amazingly creative event once again, building on the success of last year’s event. Our project can be seen on Washington Street, the center of all the action for DUMBO’s annual art festival.

The event itself is described by the event planners as a showcase for: “touchable, accessible, and interactive art, on a scale that makes it the nation’s largest urban forum for experimental art.”

Our website, www.mslk.com, is cited in the current issue of How Magazine in an article entitled, “The Marketing-Smart Website” written by Ilise Benun. The article gives examples of what to do — and what not to do — for designers setting out to redesign their site. Our site’s innovative and sorting features were given the following compliment:

“There are 90 examples of work in the portfolio section of MSLK.com, but it’s not overwhelming because visitors can sort by medium or industry category to find what they’re looking for. Mouse over any thumbnail and it automatically enlarges and identifies the image.”

Proctor and Gamble unveiled last week a renewable sugarcane based alternative to plastic that will be implemented on their Pantene Pro-V, CoverGirl, and international Max Factor product lines over the next 2 years. This is truly groundbreaking news and frankly has me more excited about the future of mass production than I have been in a long time. Here’s why:

Brooklyn seems to tbe the epicenter of New York City’s most forward-thinking green initiatives. Whether it’s urban farms, green roofs, farm-to-plate initiatives, or green buildings themselves — it’s got it all.

MSLK is proud to be partnering with Brooklyn Ecopolis, a non-profit 501(c)3, community-based education and resource center aimed at promoting access to sustainable products, services, and innovations for healthy living.

Take-Less, the third in MSLK’s trilogy of Eco-art installations, debuted on Governors Island on June 11-13.

Like 2663 Urban Tumbleweeds and Watershed, we set out to raise awareness to the senseless over-consumption of plastics in our everyday life. We set our sights on take-out containers. We found it sad to think that the containers that the meal you had delivered to you (in 30 minutes or less) will be around for hundreds of years, especially when there are alternatives out there.

NY1, our favorite TV news source, ran a short feature on MSLK’s latest eco-art installation Take-Less, along with the Figment festival as something to check out this weekend.

Featured in the clip is are shots from our assembly, featuring Sheri Koetting, Ryan Nussbaum, Christel Fearon, and Daniela Morell. All shot by unofficial MSLK documentarian John Meehan.

Check it out!

I’ve just returned from an amazing trip: Barcelona, Morocco, and London. An amazing, inspirational treat for all the senses, I managed to take over 2,000 photos.

While in Barcelona, I was on the lookout for street art, having seen the film Exit Through the Gift Shop, about the famed street art master Banksy on the plane ride over. Some of what I saw was true guerrilla-style art, while other was hand-painted advertisements.

In all, these added color to one of Europe’s most vibrant of cities.

Here are a few of my top picks…

Busy. That’s one word to describe things at MSLK these days.

While we have the benefit of working on many inspiring projects for our clients, we’re also hard at work on Take-Less, the third in a trilogy of what we’ve come to call eco-art installations. In an effort to be greener, we’re using our talents to focus people on the sheer volume of plastic we all consume in our daily lives. Whether it’s plastic bags, plastic water bottles, or the durable and resilient plastic containers we use for a moment with our take-out food — this cheap plastic comes at a cost.

Websites have become the most essential marketing tool for businesses. One click from a customer is a valuable opportunity that can make all the difference. If created properly, a Website should instinctively lead visitors where you want them to follow.

In spite of the known value a good website can bring, take a moment and think about just how many poor websites you encounter every day. While not every business needs its site to be a high-budget multimedia extravaganza, every site should be effective and properly targeted to a company’s audience.

Throughout the years MSLK has created a number of designer posters, cards and tags that are available in our online shop. We see it as a great way for our fans to take home a piece of the MSLK brand experience. We’ve now given it a bit of a facelift, updated with new products and moved everything to the curated marketplace Felt & Wire. The Felt & Wire Shop features a unique selection of all types of paper design. From letter-pressed invitations to brightly colored wrapping paper, we feel right at home here. Have a look around in the shop and keep a look out for new products coming soon!