| Feb. 20, 2008 | Posted by: ellen |
Pana-Mime
I came across this logo for Panama tourism in a magazine the other day. Does the colorful cluster of shapes look familiar? A little too familiar perhaps? That’s because it is! They totally ripped off the Bahamas logo! Ok, while I couldn’t verify that the Panama logo was designed after the Island of the Bahamas logo (small technicality), I can say that they certainly don’t wear it as well. Judging by this logo, I would think Panama is an IT company… Click below to see the (far more successful) Bahamas logo, designed by Duffy & Partners in 2005.
It’s a total rip.
Yeah it is pretty blatant. Even more disturbing is the tag line, “se queda en ti” – translation: “it stays in you”. Like what, bad shrimp? Aliens?
Let someone try to knockoff the still- strong -after- all- these- years JAMAICA logo. It was developed by the legendary ad agency Doyle, Dane, Bernbach as part of it’s award winning Jamaica advertising campaign way back when in the 1960′s. The bold black cap condensed letterforms, butting tightly together are timelessly memorable.
[...] Branding knows no bounds, and over the past few years has become an important tool for travel and tourism to boost awareness. Now one can see slick branding campaigns almost everywhere — for just about anywhere. (This is a trend we’ve seen before.) [...]
Interesting. FYI, link to the Duffy & Partners site is broken.
I agree. I have lived in Panama for a year and before I moved here I was doing lots of research. Every time I see this logo I think the same thing. Total rip job indeed.
To “Marc”: It’s ok to criticize the logo, but talking about bad shrimp or aliens is so off topic. It’s about the designer or designers who created the logo, not the country.
I dont find anything strange…both logos are diferents, not totally, but isnt the same logo, This ii not a ripped off. Just the Typo are the same.