Our New Branding for Illuminode Turns up the Dark
Illuminode exists at the intersection of light, technology and fashion. They create wearable LEDs whose color and rhythm are triggered by social interactions— an astounding futuristic product, which required an innovative identity.
At the core of their new identity is a color palette of black paired with fluorescent colors, referencing glowing LEDs at night. A bold, tech-inspired logo was developed and printed on fluorescent stickers, giving Illuminode the flexibility to leave their custom mark on anything they choose. On the business cards, the stickers are applied to black paper foil-stamped with their information. The logo acts as a beacon in the darkness, contrasting with the type, which changes in appearance as light hits the card in different ways.
The unique combination of our bold graphics and unexpected choice of materials does justice to the brand, allowing Illuminode to make lasting impressions with their customers.