MSLK Brands the Streets of LIC
In an effort to bring more recognition to Long Island City, MSLK has been working with the LIC Partnership on a master plan to foster growth. Our design and marketing efforts are helping to bring attention to the thriving economic, industrial and cultural developments that are occurring, making LIC truly a great place to live and work. Like the revitalization of Grand Central Station and Times Square, the visual component of these plans plays a large role in shaping the experience of these places. The main streets and intersections are now branded with bold banners welcoming the public.