Posted By: MSLK

GCI Article: Show, Don’t Tell

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GCI magazine invited MSLK’s Sheri L Koetting to write about the power that imagery holds for a brand. Every brand has its own unique story and positioning to share. With consumers making purchasing choices in mere seconds, using the right kind of imagery to quickly and efficiently depict a brand’s essence is crucial to connect with their consumer.
The full article is available on the GCI website.

Categories: Design’s Impact on Business, Fashion & Beauty Trends, Things We Love

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