Posted By: Marc

GCI ARTICLE: Natural Isn’t Enough

Sheri L Koetting's latest GCI Magazine Article, "When Green Isn't Enough"

MSLK Partner and Chief Strategist, Sheri L Koetting’s latest article for GCI Magazine tackles the concerns brands face when positioning themselves as “natural” or “organic.” What may have worked well only a few years ago is likely not to be a best practice in today’s highly-competitive retail environment. Sheri emphasizes that while brands may have once been able to make a name for themselves as leaders in the green beauty space, a well-defined brand story needs to tell more than how pure a brand is. Read the full article here: http://www.gcimagazine.com/marketstrends/segments/natural/Natural-Isnt-Enough-376786221-376786621.html

Categories: Design’s Impact on Business, Eco-Friendly Design & the Environment, Fashion & Beauty Trends

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