| Jul. 27, 2010 | Posted by: Sheri |
In today’s multi-media extravaganza, it’s hard to get anyone exited about one of the world’s oldest mediums, paper. However we at MSLK don’t think that paper has lost it’s place just yet, in fact, we believe that the true presence and importance of paper as a tactical impression you can touch, engage with and hold onto is even more important in this new world of virtual gratification.
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| Jul. 9, 2010 | Posted by: Marc |
Brooklyn seems to tbe the epicenter of New York City’s most forward-thinking green initiatives. Whether it’s urban farms, green roofs, farm-to-plate initiatives, or green buildings themselves — it’s got it all.
MSLK is proud to be partnering with Brooklyn Ecopolis, a non-profit 501(c)3, community-based education and resource center aimed at promoting access to sustainable products, services, and innovations for healthy living.
| Jun. 11, 2010 | Posted by: MSLK |
NY1 ran a short feature on MSLK’s Take-Less eco-art installation at the Figment Art Festival.
NY1 Arts Report, television
2010
| Jun. 10, 2010 | Posted by: Marc |
NY1, our favorite TV news source, ran a short feature on MSLK’s latest eco-art installation Take-Less, along with the Figment festival as something to check out this weekend.
Featured in the clip is are shots from our assembly, featuring Sheri Koetting, Ryan Nussbaum, Christel Fearon, and Daniela Morell. All shot by unofficial MSLK documentarian John Meehan.
| Jun. 2, 2010 | Posted by: MSLK |
I recently visited the Met to go see the bamboo installation that I’ve been hearing so much about. And it was not a disappointment! Big Bambú is an art installation created by the brothers Doug + Mike Starn. The impressive structure on top of the roof of the Met is already 100 feet wide and will continue to grow upwards as the artist work on it over the summer, their goal is to reach 50 feet high. If you’re in NY I highly recommend going for a visit, if not have a look at these photos!
| May. 23, 2010 | Posted by: MSLK |
MSLK’s Take-Less eco-art installation was featured in Graphic Design USA’s Green Design newsletter.
“More Thinking Green: Fries with That?”
GD USA Newsletter, newsletter
May 2010
| May. 9, 2010 | Posted by: Marc |
Busy. That’s one word to describe things at MSLK these days.
While we have the benefit of working on many inspiring projects for our clients, we’re also hard at work on Take-Less, the third in a trilogy of what we’ve come to call eco-art installations. In an effort to be greener, we’re using our talents to focus people on the sheer volume of plastic we all consume in our daily lives. Whether it’s plastic bags, plastic water bottles, or the durable and resilient plastic containers we use for a moment with our take-out food — this cheap plastic comes at a cost.
| May. 6, 2010 | Posted by: MSLK |
World Cup summers are always exciting and it’s great to hear that Nike is making an effort to be green. The new Nike sponsored World Cup uniforms are made entirely from recycled polyester, produced out of, you guessed it, plastic bottles. Nike’s green jerseys have estimated to prevent nearly 13 million(!) plastic bottles from ending up in our landfills. So I guess they can safely claim that these are the “most environmentally friendly soccer uniforms ever to grace the pitch.”
| Apr. 23, 2010 | Posted by: MSLK |
Did you know that it’s possible to make your website completely carbon neutral and energy efficient? This is something that all of us as individuals can easily do to reduce carbon emissions caused by digital media. Increase your brand value while decreasing your contribution to global warming by getting your site green-certified with CO2 stats.
| Apr. 22, 2010 | Posted by: MSLK |
Eben Bayer and Gavin McIntyre have developed a material they call Ecocradle, which feels, functions, and looks almost exactly like styrofoam. It is comprised entirely of organic matter,with mushroom roots acting as glue to hold it together. The only things it needs to grow are darkness, H2O and bio-waste (rice hulls or seed husks that Eben plans to source locally). It doesn’t even need electricity, they have figured out a way to use thyme or rosemary extract and water to clean the seed husks- which actually works better than steam cleaning. Its going to be a long fight to turn around the plastic manufactures but this is an awesome start! Read more at L Magazine online.
