reactions

MSLK believes transferring relationships fostered on social media to in-person encounters is a recipe for success. Companies are able to reach a wider audience through all of today’s online channels and utilizing social media to augment face-to-face encounters such as trade shows, events, and in-store promotions has proven to enhance results.

I was one of a group of six social media experts who were interviewed by Rob Murphy and GCI magazine at the end of last year to hear our thoughts on “Using Social Media to Enhance Face-to-Face Encounters.” Here are a few insights:
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MSLK is honored and humbled to have received two of the nine AIGA Making the Case Awards for our projects, Watershed and Figment 360° Branding. Beyond the mere beauty pageant that is the average design competition, “Making the Case” selects case studies that “demonstrate the value of design in a clear, compelling and accessible way” to clients and society. Given recent economic trends, now more than ever it is important for non-designers to understand how great design leads to business growth and/or positive societal change.
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MSLK has recently been busy working on completely new packaging and overall branding for Wigwam Mills, and it’s getting ready to hit the shelves this spring.

This was one of MSLK’s toughest challenges to date, for no other reason than we needed to improve on their previous design… also created by us. Though the challenges were different, we followed the same process as always, leading Wigwam toward reevaluating their core messaging, and revamping that look to stay true to their brand’s DNA. This new packaging is the first step toward helping them secure their place as a leader in the performance sock market.
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Can retailers generate more sales by utilizing mobile devices and social media? In a recent interview with Footwear Insight I was asked my opinion of how footwear retailers can and should be putting these tools to work. The truth is many  brands see e-commerce and social media tools as a way of growing their business online. However, we see it as more than that. As the article states customers are surfing the internet on their mobile devices more than ever. Optimizing your website and social tools to capture users who are on mobile devices can also draw more customers into your brick and mortar locations as well.

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MSLK’s “Take Less” installation is featured in IUEOA Magazine’s 4th issue, Do Not Dump, as a selection by Petz Sholtus for his piece “Eco Design Products.”

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We are honored that our identity system for the Figment Art Festival has been included in the new compilation, Magic Branding, by DesignerBooks. The book features the best in integrated branding systems from around the world and would make the perfect addition to any designer’s bookshelf. We’ll certainly be putting it on ours and will return to it frequently for inspiration.

To me, the use the word “Magic” in the title is ironic. From the client perspective, the design process certainly may seem to have an element of magic in it. We listen closely to a client’s needs, go back to the studio, wave the magic wand, and presto, out pops a brilliant and intuitive solution! Just kidding…
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MSLK’s Sheri L Koetting was mentioned in Happi‘s coverage of the HBA session, “Social Media: Marketing for the 21st Century.” The article highlights MSLKs experience in reinvigorating fashion and beauty brands and helping them embrace social media platforms.

“Social Media: Marketing for the 21st Century”
Happi, Magazine
2010

Our website, www.mslk.com, is cited in the current issue of How Magazine in an article entitled, “The Marketing-Smart Website” written by Ilise Benun. The article gives examples of what to do — and what not to do — for designers setting out to redesign their site. Our site’s innovative and sorting features were given the following compliment:

“There are 90 examples of work in the portfolio section of MSLK.com, but it’s not overwhelming because visitors can sort by medium or industry category to find what they’re looking for. Mouse over any thumbnail and it automatically enlarges and identifies the image.”

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Juxtapoz Magazine describes our Take-Less eco-art installation as both creative and upsetting in a recent article.

“2629: Creative and Upsetting Sculpture Made of Fast Food Containers”
Juxtapoz Magazine, magazine
September 22, 2010

NY1 ran a short feature on MSLK’s Take-Less eco-art installation at the Figment Art Festival.

NY1 Arts Report, television
2010