When it Comes to Positioning, Natural Isn’t Enough
Beauty and personal care brands no longer can rely on “natural” or “organic” as their main differentiator when connecting with consumers. According to Grand View Research, the natural cosmetics market...
GCI Article: Competitive Retail Packaging: 3 Strategies to Guide an Effective Design Process
Designing retail packaging is equal parts science and art. GCI magazine recently asked Sheri L Koetting of MSLK to share effective strategies we've gleaned over the years to help guide their readers...
Evolve Symposium—My Commitment to the Business of Graphic Design
When Marc and I first started MSLK back in 1998, I was armed and ready with lots of training as graphic designer. However, like almost every other design business owner...
Beauty Online: Content First, Technology Second
GCI beauty magazine asked MSLK to share our perspective on online marketing. Our perspective is although technology is essential for developing a strong website, engaging content and user experience is far...
GCI Article: Targeted Design Directions to Help Guide the Graphic Design Process
GCI beauty magazine asked MSLK to share our unique process of establishing strategies for Target Design Directions in their March 2014 issue, “Integrating Packaging and Ingredients” These strategies guide the design exploration turning subjective creative...
Content First, Technology Second Online
Businesses seem to naturally gravitate towards considering technology needs when looking to build or update an e-commerce site. However, the more valuable — and often overlooked — consideration is that of...
Six Strategies for Evolving your Brand
The economy is improving and as 2013 came to a close, I believe all of our clients finally felt this to be true. It is now our collective job to get...
GCI Article: The Strength of Brand Architecture
A clear understanding of how each of your products relate to each other, helps customers navigate your product line to finding the product to fit their needs. GCI beauty magazine...