Archive
Embrace Design Early and Often For Success

Embrace Design Early and Often For Success

There’s a longstanding industry term for the visual aspect of packaging: “Decoration.” Unfortunately, this arcane term represents everything wrong with the old way of thinking — that design is merely...
Three Branding talks in 2016

Three Branding talks in 2016

  Join Sheri L Koetting as she gives insider tips about packaging, brand strategy, and overall brand positioning at three upcoming events. These talks are perfect for beauty brands who are thinking...
GCI ARTICLE: Natural Isn’t Enough

GCI ARTICLE: Natural Isn’t Enough

MSLK Partner and Chief Strategist, Sheri L Koetting's latest article for GCI Magazine tackles the concerns brands face when positioning themselves as "natural" or "organic." What may have worked well only a...
MSLK’s Packaging Design for Avivi Featured in March/April Issue of Communication Arts

MSLK’s Packaging Design for Avivi Featured in March/April Issue of Communication Arts

We're thrilled to have our work featured in the new issue of Communication Arts Magazine! It's always great to be recognized amongst our peers — and in as a prestigious...
4 Ways to Organize Your Brand around the User Experience

4 Ways to Organize Your Brand around the User Experience

Brands want their customers to be able to choose products that are right for them, and keep them coming back for more. Smart brands do so by basing their experience around...
MSLK Wins 2016 Packaging Design Award for Avivi Beauty

MSLK Wins 2016 Packaging Design Award for Avivi Beauty

We are honored to have just received a 2016 American Package Design Award's "Certificate of Excellence" for our work with beauty brand Avivi. Wishing the team at Avivi continued success!...
Sheri Koetting Interviewed for Packaging Digest

Sheri Koetting Interviewed for Packaging Digest

Recently, our Strategy Director, Sheri Koetting, was asked by Packaging Digest about ways in which brands can effectively communicate their stories. Read all about it here: http://www.packagingdigest.com/packaging-design/have-your-brand-and-packaging-tell-the-right-story1601 Sheri will be moderating...
Wishing You A Beautiful New Year!

Wishing You A Beautiful New Year!

We're looking forward to a new year filled with fun, beauty, and creativity — one spent exploring new styles, new materials, and new forms of communication. Whatever you fancy, here's to great...
Our GIF To You!

Our GIF To You!

Sharing is cool. It makes people happy. You know what else is cool? GIFs!— the fun, animated images that've been making people's screens happy since 1987. GIFs have since been...
Sheri L Koetting Featured in Drake University Alumni Magazine

Sheri L Koetting Featured in Drake University Alumni Magazine

MSLK partner and Drake University alum, Sheri L Koetting was just featured in the alumni magazine, Drake Blue, in a wonderful article about those who've gone onto rewarding careers in...