Holiday Card Inspiration Round-up
As designers with insatiable appetites for cool formats, playful typography and clever copy, we are always collecting printed matter that we love. Our collection has accumulated over the 17 years we've been...
Things to Love: MSLK Curates LIC Hotspots
MSLK was asked by our friends at Hyperakt to participate in On the Grid, a site that allows travelers to experience cities through the eyes of creatives. Prominent designers from...
GCI Article: Branding and Rebranding: Order of Implementation
For many of our clients that are new to working with us, the design process can seem subjective and overwhelming. They know what problems have to be solved, but do not know...
GCI Article: A Well-Targeted Market
GCI Beauty Magazine asked MSLK to demonstrate how creating distinct audience profiles can inspire a unique beauty brand. We've found that clear profiles are invaluable tools for the success of any...
Wigwam: 2012 Packaging Redesign
Challenges Launched in 2008, the existing packaging sought to convey Wigwam as an all-American, family-owned brand with offerings for everyone: from the weekend warrior to the Olympic athlete. Despite...
Ouidad: Salon Series Packaging
Challenges Curly haircare brand Ouidad needed new packaging to be developed for their signature line of hair treatments. Exclusively sold in Sephora, each treatment is based on an innovative Salon...
Things to Love Summer 2012
Need ideas of cool things to do when it's hot out? MSLK has once again compiled an eclectic list of things to love to fill your weekend and staycation itineraries....
Illuminode: Brand Identity
Challenges Illuminode is a global company manufacturing highly innovative, wearable LEDs whose color and rhythm are triggered by social interactions. This astounding, futuristic product required an equally innovative identity. (more…)