reactions

NYC is thriving despite this crazy heat. MSLK has rounded up another fab list of things to do this summer.
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At MSLK, we’re constantly working to improve our own social media presence while helping you improve yours. We’re big fans of practicing what we preach, and social media is no exception. We want to make sure that whenever we recommend something, that we have thoroughly researched it, tried it out ourselves and have seen results. Read more to learn about the ways we’ve applied the social media strategies that we’ve been talking about and how they’ve affected our own social media stats.
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The “like” button is everywhere these days, but you’d be surprised how difficult it is to entice people to like your Facebook page. A Facebook fan gate is one very effective way to provide people with a call to action to like your page. It acts as a welcome screen for a Facebook page that encourages non-fans to like the page in order to access exclusive content.
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It’s that time of year again. Love is in the air, and MSLK has compiled our 3rd annual list of things to do, give, and love this Valentine’s Day. Single or not, there’s something for everyone to enjoy.

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Everyone’s a critic. Over the years, graphic design has become more mainstream. And as more people have become more aware of design, more people have become quick to judge and criticize any change in a well known corporate brand. Because of this, it’s not unheard of for a brand to change their look and then have a public backlash force them to change it back and pretend nothing ever happened (Think Gap and Tropicana). Of course, it’s impossible to make everyone happy, but with so many people responding to rebrands, selling a new look to the public is starting to become a crucial part of the rebranding process.

Starbucks and Comedy Central were both given an overhaul recently and are very good examples of this. While they are two vastly different companies, what they do have in common is that both of the companies took the time to present these rebrands in a way that says, “Yes, we did change our look, and we are going to show you why this is a change in the right direction.”

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I knew even before moving to NYC that the holiday displays along and around 5th Avenue were a must see so I was excited to go out and take the photos for this year’s window recap. And I must say that what I saw exceeded my expectations. The windows were beautiful with an impressive amount of attention to detail. And with so many windows themed around travel and fantasy worlds, I felt as if I was being transported somewhere else just by looking at them.

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Sheri L Koetting was interviewed by the Guardian Life Small Business Research Institute as a part of their research on small business and social media. Guardian Life investigated which groups of people are more likely to use social media platforms for their small business. In the video, Sheri discusses how we at MSLK use social media for our clients as well as for ourselves. Sheri also discusses what kinds of social media platforms MSLK recommends for our clients as well as why certain groups of people are more likely to use social media than others.

According to the research done by Guardian Life, the groups of business owners more likely to use social media are women, people under age 28, and people whose businesses have less than 10 employees. MSLK stands out from the norm according to this research. While we are a business with under 10 employees, social networks play a large role in our business as we work to integrate social media into our clients’ as well as our own marketing strategies. To read more about the research done by Guardian Life, check out the press release here.

-Cristina Gomez

Having a Facebook page for your business is one thing, but growing your fan base and keeping your fans engaged is another. An easy way to achieve these things is through the use of sweepstakes and contests. We at MSLK did just that and experienced very positive results.

From November 9th thru December 3rd we ran a sweepstakes giving away ten sets of our “Cheers!” Gift Tags. Participants simply had to become a fan of MSLK and provide their name and email address and they were done. Even with such a simple sweepstakes we saw a 13.2% increase in our fan base and nearly a 400% increase in our monthly active users. If MSLK was able to yield such results with a simple giveaway, just think what it could do for your own brand.

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This past weekend, a couple of us at MSLK had the opportunity to take a break from our computer screens and have some fun with words. The Spark Typography Workshop invited participants to use unconventional materials to illustrate ordinary words, and the results were rather “hair raising.”

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The holidays are upon us, and we’re getting in the spirit by giving away 10 sets of MSLK “Cheers!” gift tags! Each set contains 26 adhesive gift tags that are perfect for the holidays as well as any other time of year. To enter simply “like” us on Facebook and then enter under the Sweepstakes tab. This offer is only available until December 3rd so enter for a chance to win now!