| May. 28, 2009 | Posted by: Sheri |
Affordable Luxury in the News
Everywhere we turn we’ve been hearing and seeing the topic of “Affordable Luxuries” in the news. Most recently it’s the cover theme on this month’s Bazaar, summing up their cover stories on Best Bargains, Smart Shopping, Runway Report, and Hot Beauty Buys. Are we on trend or what? With the tools discussed in our webinar, you too now know the secrets to what separates these items from the rest of the pack.
In addition, this ad from Glamour highlights Target’s commitment to making the “extraordinary accessible.” Here they are specifically touting how they are making the professional quality make-up of Sonia Kashuk accessible to everyone. As you know from our webinar, accessibility is a great way for high-end brands to start growing their fan base. By creating entry level lines or low and no cost ways for consumers to connect with a brand, brand icons hope to create loyal fans who will continue to trade-up for higher-priced items their income grows.
I meant to tell you that the other night on 60 minutes, they had a hotel in Las Vegas that had a vending machine that sold the penthouse condo and a bently along with other luxury items!
That’s great, thanks for sharing. As I mentioned in the webinar, we got sweet on the vending machine trend in Japan where they sell everything from eggs to underwear. Leave it to the American’s to turn these “boutique” store fronts into a place for high-end items as well. It’s certainly another way to make the extraordinary accessible.