reactions

Need ideas of cool things to do when it’s hot out? MSLK has once again compiled an eclectic list of things to love to fill your weekend and staycation itineraries. There’s still over a month of summer left, so if you haven’t gotten to explore all that NYC has to offer, time’s a-wastin’.
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MSLK is honored and humbled to have received two of the nine AIGA Making the Case Awards for our projects, Watershed and Figment 360° Branding. Beyond the mere beauty pageant that is the average design competition, “Making the Case” selects case studies that “demonstrate the value of design in a clear, compelling and accessible way” to clients and society. Given recent economic trends, now more than ever it is important for non-designers to understand how great design leads to business growth and/or positive societal change.
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We would like to hear your opinion on an idea for our newest eco-art installation.

Did you ever consider all of the products you use as part of your daily routine? Soaps, cleaners, air fresheners, shampoos, moisturizers—all are seemingly innocuous items that have become accepted cultural norms.  Rarely do we stop to consider whether the ingredients in these products are 100% safe.

As designers, we at MSLK are committed to using our talents to make the public aware of environmental issues facing the world today. Our eco-art installations: Urban Tumbleweeds, Watershed, and Take-Less focused on the dangers of our mass consumption of single-use plastics.  These plastic products seem harmless as you use them one at a time, but over time the refuse accumulates. Similarly, we wonder about all those unnatural ingredients in our beauty and personal care products. How does the accumulation of what we put on our skin, our largest organ, affect our health as a whole?

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Have you ever worked on bringing a product to market that was based on a formulation, product, or system that is already successful in the market? Almost everyone has. Market demand forces supply,  and before you know it,  your sales reps are begging for a product just like “X.”

We at MSLK believe it’s how you handle this situation that is the critical difference. Will you saddle right up to your competition with another “Me Too” product?  Or will you learn the essence of what consumers find so appealing, and offer them an alternative that is uniquely yours?

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Come see MSLK‘s eco-art installation, Take-Less, at Brooklyn’s Dumbo Arts Festival on September 24th – 26th!

We’re pleased to be a part of this amazingly creative event once again, building on the success of last year’s event. Our project can be seen on Washington Street, the center of all the action for DUMBO’s annual art festival.

The event itself is described by the event planners as a showcase for: “touchable, accessible, and interactive art, on a scale that makes it the nation’s largest urban forum for experimental art.”
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Proctor and Gamble unveiled last week a renewable sugarcane based alternative to plastic that will be implemented on their Pantene Pro-V, CoverGirl, and international Max Factor product lines over the next 2 years. This is truly groundbreaking news and frankly has me more excited about the future of mass production than I have been in a long time. Here’s why:

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Brooklyn seems to tbe the epicenter of New York City’s most forward-thinking green initiatives. Whether it’s urban farms, green roofs, farm-to-plate initiatives, or green buildings themselves — it’s got it all.

MSLK is proud to be partnering with Brooklyn Ecopolis, a non-profit 501(c)3, community-based education and resource center aimed at promoting access to sustainable products, services, and innovations for healthy living.

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Take-Less, the third in MSLK’s trilogy of Eco-art installations, debuted on Governors Island on June 11-13.

Like 2663 Urban Tumbleweeds and Watershed, we set out to raise awareness to the senseless over-consumption of plastics in our everyday life. We set our sights on take-out containers. We found it sad to think that the containers that the meal you had delivered to you (in 30 minutes or less) will be around for hundreds of years, especially when there are alternatives out there.

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Festivals are a great way to engage people in a city or neighborhood.  It’s an effective way to bring people into the area and showcase the normally hidden real estate. It’s a win for local business and civic morale. Such is the case with the annual “Season of Flowers” in the city of Girona, Spain, which were we able to catch on a recent visit. For nine days in May, local artists create works of art using primarily fresh flowers. These works are set amid some of Girona’s finest public and private architectural settings, many of which are open to the public only during the festival. These works are scattered throughout the old city (Ciutat Vella), on the cathedral steps, inside monuments such as the ancient Arab baths, museum courtyards, small patios, and along the city streets.
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Busy. That’s one word to describe things at MSLK these days.

While we have the benefit of working on many inspiring projects for our clients, we’re also hard at work on Take-Less, the third in a trilogy of what we’ve come to call eco-art installations. In an effort to be greener, we’re using our talents to focus people on the sheer volume of plastic we all consume in our daily lives. Whether it’s plastic bags, plastic water bottles, or the durable and resilient plastic containers we use for a moment with our take-out food — this cheap plastic comes at a cost.

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