Three Branding talks in 2016

Three Branding talks in 2016

  Join Sheri L Koetting as she gives insider tips about packaging, brand strategy, and overall brand positioning at three upcoming events. These talks are perfect for beauty brands who are thinking...
GCI ARTICLE: Natural Isn’t Enough

GCI ARTICLE: Natural Isn’t Enough

MSLK Partner and Chief Strategist, Sheri L Koetting's latest article for GCI Magazine tackles the concerns brands face when positioning themselves as "natural" or "organic." What may have worked well only a...