March 16, 2016
Posted By: Sheri

Does Your Beauty Brand Have a Purpose?

Many businesses are seeking ways to develop a brand story in order to form deeper connections to staff and customers. Giving back to a cause is a powerful way to enhance a brand story while helping others.

Being associated with a cause helps communicate that your brand exists for a purpose other than profit. If done correctly, your charitable contribution creates opportunities to showcase the issues you care about most.

The merger of making a positive difference in the world and letting your community know about it is called cause marketing, or cause branding.

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March 11, 2016
Posted By: Marc

Communication-Arts-Avivi-MSLK-2016-interactive-arrts-issueWe’re thrilled to have our work featured in the new issue of Communication Arts Magazine! It’s always great to be recognized amongst our peers — and in as a prestigious publication as this. More info here: http://www.commarts.com/exhibit/avivi-packaging

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