February 24, 2016
Posted By: Marc

GCI-4-WAYS-TO-ORGANIZE-YOUR-BRAND-AROUND-THE-USER-EXPERIENCE

Brands want their customers to be able to choose products that are right for them, and keep them coming back for more. Smart brands do so by basing their experience around the user’s experience. Sheri Koetting was invited by GCI Magazine in the January 2016 issue to share some of the ways brands can best optimize their products to already-existing norms within user experiences.

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February 8, 2016
Posted By: Marc

MSLK-Avivi-GDUSA AwardWe are honored to have just received a 2016 American Package Design Award’s “Certificate of Excellence” for our work with beauty brand Avivi. Wishing the team at Avivi continued success!

 

February 1, 2016
Posted By: Sheri

 

organic-natural

 

Beauty and personal care brands no longer can rely on “natural” or “organic” as their main differentiator when connecting with consumers. According to Kline & Co., natural personal care products accounted for 25% of the overall beauty market in 2015. It is projected that sales in the natural market segment will increase at a compound annual growth rate of almost 10% through 2019. As the number of natural and organic brands in the market increases, competition is increasing as well. Although being natural is a great door-opener, there should be more to a brand’s story to create meaningful connections with consumers.

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