Year: 2016

GCI Article: Design Thinking

GCI Article: Design Thinking

GCI magazine invited MSLK's Sheri L Koetting to write about how design should be infused into all parts of the brand development process. Savvy, intelligent brands are starting to realize...
Embrace Design Early and Often For Success

Embrace Design Early and Often For Success

There’s a longstanding industry term for the visual aspect of packaging: “Decoration.” Unfortunately, this arcane term represents everything wrong with the old way of thinking — that design is merely...
GCI Article: Target Practice

GCI Article: Target Practice

For their summer consumer-focused issue, GCI magazine invited MSLK's chief strategist, Sheri L Koetting, to write about how the consumer influences our brand-building process. For us, everything comes back to...
Three Branding talks in 2016

Three Branding talks in 2016

  Join Sheri L Koetting as she gives insider tips about packaging, brand strategy, and overall brand positioning at three upcoming events. These talks are perfect for beauty brands who are thinking...
GCI ARTICLE: Natural Isn’t Enough

GCI ARTICLE: Natural Isn’t Enough

MSLK Partner and Chief Strategist, Sheri L Koetting's latest article for GCI Magazine tackles the concerns brands face when positioning themselves as "natural" or "organic." What may have worked well only a...
Does Your Beauty Brand Have a Purpose?

Does Your Beauty Brand Have a Purpose?

Many businesses are seeking ways to develop a brand story in order to form deeper connections to staff and customers. Giving back to a cause is a powerful way to...
MSLK’s Packaging Design for Avivi Featured in March/April Issue of Communication Arts

MSLK’s Packaging Design for Avivi Featured in March/April Issue of Communication Arts

We're thrilled to have our work featured in the new issue of Communication Arts Magazine! It's always great to be recognized amongst our peers — and in as a prestigious...
4 Ways to Organize Your Brand around the User Experience

4 Ways to Organize Your Brand around the User Experience

Brands want their customers to be able to choose products that are right for them, and keep them coming back for more. Smart brands do so by basing their experience around...
MSLK Wins 2016 Packaging Design Award for Avivi Beauty

MSLK Wins 2016 Packaging Design Award for Avivi Beauty

We are honored to have just received a 2016 American Package Design Award's "Certificate of Excellence" for our work with beauty brand Avivi. Wishing the team at Avivi continued success!...
When it Comes to Positioning, Natural Isn’t Enough

When it Comes to Positioning, Natural Isn’t Enough

    Beauty and personal care brands no longer can rely on “natural” or “organic” as their main differentiator when connecting with consumers. According to Kline & Co., natural personal...