MSLK Partner Sheri L Koetting Launches Her Own Speaker Site

MSLK Partner Sheri L Koetting Launches Her Own Speaker Site

Have a look at MSLK's recently launched site for our very own Sheri L Koetting. The site was designed with the sole purpose of highlighting Sheri's speaking engagements and writing, and...
Six Ways to Position a Haircare Brand to Connect With Salons

Six Ways to Position a Haircare Brand to Connect With Salons

By winning the hearts and minds of professionals, brands simultaneously evolve their stature and gain insider access to the salon's clientele. Sheri Koetting was invited by GCI Magazine to share...
Simple and Clear: The Art of Refining Your Brand’s Message

Simple and Clear: The Art of Refining Your Brand’s Message

"If at first you don't succeed, try, try again." This adage seems to make perfect sense, from a marketing standpoint. No one wants to settle on a bad idea that leads to...