June 20, 2013
Posted By: Ryan


MSLK just launched our newest 360° branding case study video that shows how we rebranded Figment, an international participatory arts festival. Discover how we unified a 15-person executive board with an identity that provided structure and room for creative expression.

June 13, 2013
Posted By: Ryan


A brand audit is a 10,000 foot view of all that an organization does within the context of the competitive landscape and consumer perceptions. If you are looking to revitalize your organization to better achieve its goals but aren’t exactly sure where to start, you’re probably in need of a brand audit.

Too often, marketing firms present brand analysis books that demonstrate a lot of rigorous work — but do little to impart true insights and inspire action. At MSLK, brand audits are always visual, in-person meetings. All the organization’s print and online collateral, competitor materials, research from consumer & stakeholder interviews, and recommendations are all organized and tacked-up on our walls for all to see. It’s always an eye opener.

Team members will view their company in a way they’ve never have before, leading to key insights that could not have been drawn from a book or traditional slide presentation. Read more

June 13, 2013
Posted By: Ryan

We recently launched a newly designed website for Spark Design Professionals, a non-profit organization co-founded in 2002 by MSLK’s partners, Sheri and Marc.

The new site is truly the hub of activity and lifeblood of the organization allowing the board to register and maintain memberships, schedule events, handle event registration, and sending out promotional emails all from one easy-to-use platform. Read more

June 12, 2013
Posted By: Ryan


MSLK’s newest urban intervention, Choose Better Products, was at the Figment art festival this past weekend. Large graphic spills containing hand-painted illustrative typography challenge viewers to think twice about the contents of the products they use everyday. Choose Better Products focuses on Triclosan, an ingredient found in seemingly innocuous items such as soaps, body washes, shampoos and toothpaste. Triclosan is linked to birth defects, immunotoxicity and infertility and is potentially very harmful to the environment as it enters our water supply.

Find out more about how to take action and find alternatives here. Read more to view more images of the project. Read more

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